Senior Director, B2B Marketing E&I

eHealth

94d • $182,700 - $243,600

About The Position

eHealth is seeking a dynamic and strategic Sr. Director, B2B Marketing – Employer & Individual to lead our business-to-business marketing initiatives. This position will be responsible for driving growth, brand awareness, and engagement related to eHealth’s proprietary ICHRA platform with enterprise clients in the healthcare sector. This leadership role will oversee the development and execution of multi-channel marketing strategies that support ICHRA sales objectives and foster strong relationships with our business partners. The ideal candidate has a strong health insurance background and has experience leading sales enablement for a cloud-based software solution or technology-enabled platforms. eHealth is a remote first company. This position can be based anywhere in the Continental US.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
• 15+ years of progressive experience in B2B marketing, with at least 3 years in a leadership role—preferably within the healthcare, insurance, or technology sectors.
• Proven track record of developing and executing successful B2B marketing strategies.
• Existing expertise in cloud-based software solution and/or technology-enabled sales.
• Strong understanding of enterprise sales cycles and customer journeys in healthcare.
• Proven ability to develop strategy from ambiguity and drive direction with influence.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Ability to travel as needed to trade shows and client meetings.

Responsibilities

• Develop and implement comprehensive B2B marketing strategies to support eHealth’s proprietary cloud-based ICHRA software solution; drive customer acquisition and growth.
• Collaborate with and influence internal business development, product, and executive teams to align marketing initiatives with organizational objectives.
• Identify market trends, customer needs, and competitive landscape to inform strategic decisions.
• Drive prospective client relationships and persuade external executive level decision makers.
• Manage multi-channel campaigns, including digital, event, content, and account-based marketing.
• Oversee the creation of compelling marketing collateral, presentations, and communications tailored to business clients.
• Track and analyze campaign performance, leveraging data to optimize ROI and report on KPIs.
• Oversee small team of direct reports and align their efforts to your strategy and vision.
• Manage the B2B marketing budget and ensure efficient allocation of resources.
• Ensure compliance with healthcare regulations and standards in all marketing communications.
• Demonstrate eHealth’s values in your behaviors, practices, and decisions.

Benefits

• Generous benefits include medical, dental and vision beginning on your first day of employment.
• 401K with company match.
• Tuition reimbursement.
• Employee stock purchase program.
• 12 company paid holidays and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree