BPCM-posted 10 days ago
$130,000 - $150,000/Yr
Full-time • Senior
Hybrid • New York, NY
101-250 employees

BPCM is seeking a passionate, curious, and experienced communications professional to join our growing agency as Senior Director, Automotive & Lifestyle. The ideal candidate has a proven track record of leading high-profile brands, especially those operating at the intersection of lifestyle and transportation, and thrives in a fast-paced, entrepreneurial environment. Strong management abilities, exceptional communication skills, and the ability to multi-task are essential. We’re looking for someone who is deeply attuned to cultural trends and able to translate those insights into compelling stories for our clients. BPCM places a strong emphasis on candidates with robust experience developing, executing, and managing events and activations for lifestyle brands. As this role provides counsel to senior and C-suite clients while leading internal account teams, the successful candidate will bring outstanding written and verbal communication skills. We also value established relationships across event and speaker networks, top-tier lifestyle media, and demonstrated expertise in developing, negotiating, and managing integrated marketing programs.

  • Lead the creation and conception of strategic planning for all clients and oversee the execution of plans, be these monthly priorities or annual plans
  • Leads the BPCM/client presence during relevant Inter-Agency Planning processes
  • Develop relationships with client appropriate media and notable industry opinion leaders to maximize opportunities and brand exposure
  • Cultivate relationships with top-tier consumer, business and trade press
  • Provide strategic direction to clients on initiatives, brand positioning and core messaging
  • Help lead the business development, cultivating relationships for new business opportunities
  • Drive proactive storytelling across channels critical to our clients, including earned media, client-managed social networks, and other owned channels
  • Inspire teams to tap into what’s trending within our clients’ industries to allow for fresh, creative stories that appeal to the media that cover them
  • Lead automotive communications initiatives, from narrative development and release writing to cultivating relationships with top-tier auto, business, and industry trade media
  • Secure features for clients across broadcast, print and digital
  • Possess extremely strong/expert level knowledge of auto and lifestyle media practices, as well as proven results garnering coverage in print, broadcast TV, and online mediums
  • Ability, and interest in, leading, managing, and mentoring BPCM teams
  • Oversee the planning, project management and execution of PR events (Press/Influencer Trips, Product Launches, Deskside Meetings, etc.)
  • Provide strategic counsel on complex automotive topics, including product communications, retail transformation, technology innovations, customer experience, and regulatory trends, translating them into clear, compelling narratives.
  • Possess a combination of creative and strategic thinking; ability to be an out of the box thinker and contribute to agency-wide brainstorms
  • Identify cultural cues, such as pop culture events and cultural moments, along with market insights to proactively apply to stories we craft for clients that align with stated business strategies
  • Must be highly organized, detail oriented and have ability to thrive in a fast paced, deadline oriented, and high-energy environment
  • Ability to manage several accounts independently with a positive and proactive attitude
  • Partner with colleagues across multiple BPCM offices on all relevant client opportunities
  • Apply professional experiences and subject matter expertise outside of core role to benefit BPCM practice groups, team members, and all clients
  • Capable of managing large scale client budgets with accuracy and efficiency
  • Minimum of 10-12 years of experience at a PR agency and/or in house working on campaigns with top brands across consumer goods, hospitality, transportation, or automotive segments
  • B.A., preferably in related field such as Marketing, PR, Communications and/or Journalism
  • A proactive spirit of collaboration, seeking out opportunities to inspire, coach, and mentor a growing roster of BPCM colleagues
  • Extensive and well-established senior level-media contacts in top-tier media platforms, trade publications, and digital media
  • Exhibit exceptional writing, communication and presentation skills to effectively articulate ideas to clients, agency principals, and colleagues
  • Experience in developing strong media relationships and translate into successful feature coverage placements
  • Advanced writing skills, applying to press releases, social content, and pitch development, as well as confident verbal communication and presentation skills
  • Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
  • Independent thinker, problem solver, attention to detail, and solution-oriented with hands-on can-do approach
  • Medical, Dental, Vision Benefits
  • 401k and additional supplementary benefits
  • WFH Stipend
  • Summer Fridays
  • Generous PTO policy with a 2-week holiday break in December
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