Senior Director - Audience Intelligence (San Francisco)

Gap • San Francisco, CA

514d

About The Position

The Senior Director of Audience Intelligence will lead Gap Inc.'s centralized Audience Intelligence team, working across all four brands (Athleta, Gap, Old Navy, and Banana Republic) and owning the audience data and segmentation strategy for the marketing organization. This role is pivotal in empowering modern media strategy and decision-making through a profound understanding of Gap brands' audiences. Reporting directly to the VP, Head of Marketing Intelligence, the Senior Director will be responsible for building a scalable, integrated audience data and segmentation strategy that empowers brand marketing and media teams to maximize the effectiveness of paid and owned strategies. In this position, you will be tasked with integrating previously disparate efforts across the four brands to create a more holistic data strategy that drives increased cohesion and efficiency across the organization. You will manage a matrixed team of centralized and embedded resources within the four Gap brands to ensure a scaled, strategic impact. Your team will work closely with the Media Shared Services organization, serving as the internal experts on Gap's audience to enable these teams to optimize media strategies. Additionally, you will collaborate with the MadTech product and the Data Science teams to identify and prioritize capabilities for Gap Inc.'s data stack, including the Consumer Data Platform (CDP), machine learning models, data partnerships, and AI efforts. The role requires establishing an enterprise-wide audience data, insights, and segmentation strategy, ensuring a holistic understanding of the customer across all four brands. This includes defining segmentation approaches for current, lapsed, and new customers, empowering media strategy through audience insights, and leading the process of leveraging first- and third-party data sets to build target audiences. You will also spearhead the evaluation of audience data practices at an enterprise level to identify opportunities for greater cross-brand synergies and holistic audience insights that can help Gap Inc. grow its customer base. As a thought leader for audience insights and segmentation best practices, you will communicate actionable insights, trends, and recommendations to the Media Shared Services organization and individual brand teams.