Senior Director, ABM Strategy & Transformation

HP • Palo Alto, CA

71d • $183,650 - $275,450

About The Position

HP is on a mission to redefine Account-Based Marketing (ABM), and we're looking for a trailblazing Senior Director to lead this transformation. In this role, you will strategically shape and execute ABM programs that drive revenue growth, strengthen customer relationships, and position HP as a best-in-class leader in ABM marketing. We seek an innovative and data-driven leader with deep expertise in ABM methodologies, proven success in transforming marketing functions, and the ability to align marketing and sales to accelerate business growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred or equivalent strategic marketing experience).
• 8+ years of B2B marketing experience, with at least 5 years leading ABM programs or similar targeted marketing strategies.
• Demonstrated success in transforming marketing functions, implementing ABM frameworks, and aligning marketing with sales.
• Expert knowledge of ABM methodologies, principles, and best practices.
• Proven leadership in change management, strategy execution, and team development.
• Strong analytical skills with experience using data-driven insights to optimize marketing impact.
• Excellent communication and executive-level presentation skills.
• Proficiency in CRM, marketing automation, and ABM platforms.

Responsibilities

• Develop and scale a high-impact ABM strategy, incorporating one-to-one, one-to-few, and one-to-many approaches.
• Align ABM initiatives with HP's overarching business goals, focusing on high-value target accounts to drive pipeline growth, customer loyalty, and retention.
• Lead the shift from traditional marketing to an advanced ABM framework, including process redesign, technology optimization, and structural evolution.
• Partner with executive leadership to ensure ABM adoption across the organization.
• Drive marketing and sales alignment by implementing shared KPIs, account prioritization frameworks, and co-owned engagement strategies.
• Oversee the adoption and optimization of ABM platforms.
• Ensure seamless integration with CRM, marketing automation and analytics tools to enable precision targeting and real-time insights.
• Leverage predictive analytics and AI-driven insights to optimize account engagement and influence pipeline growth.
• Build, mentor, and lead a team of ABM specialists, content strategists, and campaign managers.
• Foster a data-driven, customer-centric, and innovative marketing culture.
• Provide continuous coaching and training to enhance ABM capabilities across the marketing and sales teams.
• Work closely with sales, product management, customer success, and executive leadership to drive integrated account-based strategies.
• Establish ABM workshops, training sessions, and collaborative strategy planning to ensure cross-functional alignment.
• Define and track key ABM success metrics, including pipeline influence & deal velocity, account engagement scores, marketing-attributed revenue, customer expansion and retention rates.
• Continuously analyze performance data, A/B test strategies, and iterate based on insights.
• Stay ahead of ABM innovations and industry trends, leveraging competitive analysis to refine tactics.
• Utilize intent data, buyer insights, and behavioral analytics to personalize engagement strategies.
• Champion ABM across HP, educating internal teams on best practices and fostering company-wide buy-in.
• Represent HP as an ABM thought leader, participating in industry conferences, webinars, and published insights to showcase success stories.

Benefits

• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees