Senior Direct Marketing Designer

People Inc.•Los Angeles, CA

2d•$65 - $75•Hybrid

About The Position

We are seeking a Senior Direct Marketing Designer who specializes in creating high-performing design assets for ticketed events, campaigns, and consumer promotions. This role will support the Events Marketing team and collaborate closely with Performance Marketing, Brand Strategy, and Sales to bring campaigns to life through design that drives results.

Requirements

3-5 Years Experience as a designer within the direct marketing space
Proficiency in Adobe Creative Suite and Figma
Strong typography, print, and editorial design skills
Proven digital design experience, including social-first content and short-form video (Reels, TikTok)
Experience designing for direct marketing campaigns
Ability to work effectively in fast-paced, deadline-driven environments with shifting priorities
Strong communication skills; comfortable collaborating with executives, sponsors, vendors, and external partners.

Nice To Haves

Publishing or media industry experience
SMS / lifecycle marketing design experience
Motion graphics and animation skills
Illustration capabilities
Web design experience

Responsibilities

Design visually compelling, conversion-optimized assets for email, paid social, digital ads, postcards, landing pages and other direct marketing channels
Partner with marketing leads to develop creative variations for A/B testing and iterating based on performance data
Create scalable design systems and templates for multi-channel campaigns (e.g., Early Bird sales, loyalty offers, final call, etc.)
Ensure that all assets are aligned to brand guidelines while optimized for direct response
Contribute to campaign strategy by offering insights into layout hierarchy, CTA prominence, and attention-capturing formats
Design conversion-focused creative across email, paid social, digital ads, landing pages, and print
Develop and iterate creative variations for A/B and multivariate testing
Apply best practices in hierarchy, CTA prominence, urgency framing, and offer clarity to drive measurable response
Translate campaign strategy into scalable visual executions for promotions (e.g., Early Bird, loyalty, last-chance)
Monitor performance insights and proactively evolve creative to improve KPIs
Build and maintain modular templates and scalable design systems for high-volume campaign production
Ensure all creative aligns with brand standards while remaining optimized for direct response channels
Improve speed-to-market through repeatable frameworks and production efficiencies
Collaborate cross-functionally with Events Marketing, Brands, and Sales to ensure clarity and consistency