Senior Digital Product Manager

Tactile Medical • Minneapolis, MN

98d • $115,600 - $173,250

About The Position

The Senior Digital Product Manager leads the portfolio of digital solutions that support Tactile Medical therapies. This highly visible role will identify new solutions, develop marketing requirements, translate needs and priorities to product development, champion user testing, formulate launch and ongoing release plans, drive user adoption and provide on-going market support. This person is responsible for the end-to-end product lifecycle management of all digital solutions within the therapy portfolio. You will work with key stakeholders to analyze the market, competition, customer needs, and identify product opportunities to deliver on business objectives.

Requirements

• Bachelor's Degree in marketing, engineering or related field
• 7+ years of relevant product management experience within health solutions or consumer products
• Extensive practical experience and understanding of web content strategy, demand generation, usability and accessibility

Nice To Haves

• MBA
• Fluency in Web technology, social media and mobile applications
• Mobile or web application product marketing or product management experience

Responsibilities

• Develop and maintain product roadmaps, defining digital product features based on internal and external needs
• Set marketing requirements for digital products/solutions working with integrated design and development teams
• Collaborate closely with experience design, information technology, systems architect and vendors to deliver digital solutions that ensure an exceptional online experience for Tactile stakeholders
• Evaluate market and internal stakeholder needs to develop solutions to drive market growth and user adoption in digital products; Champion user testing to prioritize roadmap and optimize performance
• Maintain and grow strong field sales team interaction and alignment to ensure proper development, communication, understanding, and adoption of best practices
• Develop market analyses, business metrics, and utilization reporting for digital products and implement marketing tactics to affect success
• Drive initiatives and projects to completion on-time and within budget
• Develop understanding and stay informed on market landscape, clinical developments, payer landscape, and competitive intelligence
• Maintain compliance with all appropriate standards and regulatory requirements, including HIPAA
• Other duties as assigned

Benefits

• Medical, dental and vision benefits
• Retirement benefits
• Employee stock purchase plan
• Paid time off
• Parental leave
• Family medical leave
• Volunteer time off
• Additional leave programs
• Life insurance
• Disability coverage
• Other life and work wellness benefits and discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree