Senior Digital Product Analyst - Personal & Business Banking Product

First Citizens Bank • Raleigh, NC

7d • Remote

About The Position

This is a remote position that may be hired in multiple markets across the United States. The Senior Digital Product Analyst reports into the Personal & Business Banking Product Team within the Enterprise Digital Function. The Enterprise Digital Team is an enterprise-wide organization that enables FCB's business strategy by producing the vision and execution of the bank's engagement of clients and associates across their digital journey, from onboarding to servicing. The Digital Team works with cross-functional teams across the bank to facilitate the delivery and enablement of these digital journeys, bringing the bank's vision to life and delivering improved outcomes, including increased revenue, operational efficiency, improved customer experience, and customer growth and retention. The Personal & Business Banking team is responsible for product development and management over the Digital Banking capabilities across the Consumer, Wealth and Small Business customer segments, consisting of an extensive set of online and mobile servicing capabilities ranging from Online Wire and ACH Origination to P2P Payments and Address Changes offered to all account holders. The Sr Digital Product Analyst is responsible for conducting in-depth analysis and research to support the development and optimization of digital products. This role works closely with digital product managers, core product managers and cross-functional teams to gather insights, validate hypotheses, and drive data-informed decision-making in the product development process. This role will review customer feedback, quantitative analysis, and market trends to facilitate development of a product. Coordinates all functions of development from conception to implementation. Suggests enhancements, monitors customer experience, ensures use of best practices, minimizes risk and abides by regulations.

Requirements

• Bachelor's Degree and 4 years of experience in Product Management OR High School Diploma or GED and 8 years of experience in Product Management
• Required Area of Experience: Product analysis, data analytics, market research
• Analytical Skills (Advanced, Required)
• Communication Skills (verbal / written) (Advanced, Required)
• Initiative (Advanced, Required)
• Teamwork (Advanced, Required)
• Adaptability (Intermediate, Required)
• Data analysis and interpretation (Advanced, Required)
• Experience managing custom software builds (Intermediate, Required)
• Product development methodologies (e.g., Agile, Scrum) (Intermediate, Required)

Nice To Haves

• Preferred Area of Experience: Experience in financial services or banking products
• Preferred Area of Study: Business, Economics, Statistics, Computer Science, or related field
• Preferred Education Level: Bachelor's Degree
• Business intelligence tools (e.g., Tableau, Power BI) (Intermediate, Preferred)
• Vendor management experience (Intermediate, Preferred)

Responsibilities

• Product Analysis and Research (35%)
• Conduct market research and competitive analysis in partnership with the Customer Insights and User Experience Design team
• Analyze user behavior data and product metrics to identify trends and opportunities
• Develop and test hypotheses to validate early assumptions about product features
• Support the creation and refinement of user personas and journey maps
• Data-Driven Insights (25%)
• Leverage experimentation and analytics to validate product changes
• Analyze and interpret complex data sets to inform product strategy and prioritization
• Define dashboards and reports to track key performance indicators (KPIs) in partnership with the Digital Analytics team
• Product Strategy Support (20%)
• Assist in the development of product roadmaps and strategy documents
• Contribute to the prioritization of product features based on data-driven insights
• Support the definition of product requirements and user stories
• Stakeholder Collaboration (15%)
• Work closely with product managers, designers, and engineers to define and deliver solutions into the market
• Present findings and analysis to various stakeholders, including senior leadership
• Collaborate with marketing and sales teams to align on product positioning and go-to-market strategies
• Continuous Learning and Improvement (5%)
• Stay current with industry trends, best practices, and emerging technologies in digital product management
• Continuously improve analytical skills and knowledge of product development methodologies
• Contribute to the development of best practices for product analysis within the team

Benefits

• Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees