Senior Digital Optimization Manager

Risepoint

About The Position

The Sr. Manager of Digital Optimization will support Risepoint’s strategy and execution for conversion rate optimization (CRO), experimentation, and personalization across a multi-site, multi-brand ecosystem. This role will directly improve how prospective students discover, experience, and convert across Risepoint’s portfolio of university partner websites and landing pages. By leading web experimentation, optimization, and insight-driven iteration at scale, you will drive measurable gains in organic and paid conversion, lead volume, and overall journey effectiveness—turning data and testing into real business outcomes. This role is best suited for someone who enjoys problem diagnosis and test ideation, not just managing experimentation tools or running pre-defined tests.

Requirements

6–9 years of experience in digital web optimization, CRO, UX, experimentation, and growth marketing.
Hands-on experience running A/B tests, personalization, and journey experiments at scale.
Demonstrated ability to identify high-value optimization opportunities based on UX heuristics, behavioral data, and journey analysis.
Demonstrated ability to identify high-value optimization opportunities based on UX heuristics, behavioral data, and journey analysis.
Expert experience in GA4 web analytics.
Proficient with Optimizely and Full Story.
Proven ability to turn data into actionable insights that drive conversion and business impact.

Nice To Haves

Experience working in multi-site or multi-brand ecosystems where leveraging test learnings across brands was critical.
Familiarity with personalization platforms, audience segmentation, and machine learning–driven optimization.
Experience partnering with SEO and UX/Design teams on integrated discovery-to-conversion strategies; experience partnering with development teams on build, execution and QA.
Background in higher education, OPM, lead generation, or similarly complex digital environments.

Responsibilities

Lead day-to-day CRO and experimentation execution across partner microsites and landing pages (A/B tests, personalization, journey tests).
Own the testing backlog and execution: identify opportunities, develop hypotheses, prioritize tests.
Create test strategies and briefs.
Build WISYWIG no-code tests in web experimentation platform.
Manage execution from concept to readout.
Partner with SEO/AEO, UX, Content, Creative, Analytics, and Paid teams to ensure optimization efforts are aligned with discovery, design, and brand guidelines.
Use web and journey analytics, swimlane analysis, and user research to uncover friction points and growth opportunities, generate high value testing plans, and prioritize opportunities based on impact.
Use behavioral signals (drop-off, hesitation, rage clicks, form friction) to diagnose UX issues and design meaningful tests.
Support identification and rollout of personalization use cases, including audience segmentation and next-best-action recommendations.
Apply UX and conversion best practices (clarity, friction reduction, trust signals, information hierarchy, cognitive load) to identify and prioritize optimization hypotheses.
Translate insights into clear recommendations.
Contribute to scaling optimization practices, testing wins, templates, and playbooks across the university portfolio.
Socialize results, learnings, and best practices across internal teams.
Support test planning and execution of site migrations as needed.
Leverage AI to accelerate and facilitate the testing process from ideation to results measurement and scaling.