Senior Digital Merchandiser

Bass Pro Shops•Springfield, MO

About The Position

POSITION SUMMARY: The Senior Digital Merchandiser will play a pivotal role in enhancing our product visibility and maximizing our online sales potential in the Fish/Marine Categories. With a blend of creative vision and data-driven insight, this role will refine the online customer journey, ensuring a seamless and engaging shopping experience that aligns with our brand's identity and goals. ESSENTIAL FUNCTIONS: Lead the development and execution of innovative merchandising strategies to drive sales growth and increase customer engagement across all online platforms. Partner with buying, planning, and marketing teams to ensure strategic alignment of product assortments with inventory management, promotional activities, and marketing calendar. Analyze and interpret complex data from various analytics platforms to understand customer behavior, optimize product placement, and increase conversion rates. Oversee the visual merchandising of product categories, ensuring an aesthetically pleasing and intuitive user experience. Ensure product information, descriptions, and multimedia content are accurate, compelling, and optimized for SEO & other digital marketing channels. Manage the daily maintenance of the online product catalog, including product launches, listing updates, and pricing adjustments. Work in unison with cross-functional teams to align online promotions, marketing campaigns, and content with the overarching brand strategy, ensuring a consistent brand voice and message. Stay abreast of industry trends, competitor strategies, and emerging digital technologies to maintain a competitive edge in the market. Train, mentor and develop new Outfitters, fostering a culture of continuous learning and improvement. EXPERIENCE/QUALIFICATIONS: Bachelor's or Master's degree in Marketing, Business, or a related field. Minimum of 3+ years of experience in digital merchandising, with a proven track record of success in an e-commerce environment. KNOWLEDGE, SKILLS AND ABILITY: Strong leadership skills with experience managing a team. Expertise in web analytics tools (e.g., Google Analytics), e-commerce platforms, and SEO best practices. Advanced proficiency in Microsoft Office Suite, particularly Excel, and experience with content management systems. Excellent analytical skills with the ability to synthesize complex data into actionable strategies. Exceptional organizational and project management skills, with the capacity to prioritize and manage multiple projects under tight deadlines. Outstanding communication and collaboration skills, with the ability to influence and engage direct and indirect reports and peers.

Requirements

Bachelor's or Master's degree in Marketing, Business, or a related field.
Minimum of 3+ years of experience in digital merchandising, with a proven track record of success in an e-commerce environment.
Strong leadership skills with experience managing a team.
Expertise in web analytics tools (e.g., Google Analytics), e-commerce platforms, and SEO best practices.
Advanced proficiency in Microsoft Office Suite, particularly Excel, and experience with content management systems.
Excellent analytical skills with the ability to synthesize complex data into actionable strategies.
Exceptional organizational and project management skills, with the capacity to prioritize and manage multiple projects under tight deadlines.
Outstanding communication and collaboration skills, with the ability to influence and engage direct and indirect reports and peers.

Responsibilities

Lead the development and execution of innovative merchandising strategies to drive sales growth and increase customer engagement across all online platforms.
Partner with buying, planning, and marketing teams to ensure strategic alignment of product assortments with inventory management, promotional activities, and marketing calendar.
Analyze and interpret complex data from various analytics platforms to understand customer behavior, optimize product placement, and increase conversion rates.
Oversee the visual merchandising of product categories, ensuring an aesthetically pleasing and intuitive user experience.
Ensure product information, descriptions, and multimedia content are accurate, compelling, and optimized for SEO & other digital marketing channels.
Manage the daily maintenance of the online product catalog, including product launches, listing updates, and pricing adjustments.
Work in unison with cross-functional teams to align online promotions, marketing campaigns, and content with the overarching brand strategy, ensuring a consistent brand voice and message.
Stay abreast of industry trends, competitor strategies, and emerging digital technologies to maintain a competitive edge in the market.
Train, mentor and develop new Outfitters, fostering a culture of continuous learning and improvement.

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!