The Senior Digital Marketing Specialist plays a key role in executing and optimizing digital campaigns that build brand awareness, generate leads, and drive pipeline growth for our B2B SaaS solutions. Working closely with the demand generation and campaign marketing teams, this role ensures our digital channels are performing effectively across owned media, paid media, social media, SEO/SEM, and web optimization. Reporting to the Vice President of Demand Generation, the senior specialist role helps translate strategy into high-impact digital programs that fuel company growth.