Senior Digital Marketing Manager

CooperCompanies • Victor, NY

112d

About The Position

CooperVision, a division of CooperCompanies, is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. The Senior Digital Marketing Manager will be responsible for developing, leading, and executing the digital marketing strategy to drive business growth and enhance brand visibility. This role involves strategic planning, team leadership, and collaboration with various departments to ensure cohesive and effective digital marketing efforts to support commercial objectives.

Requirements

• Proven experience in digital marketing management.
• Strong leadership and team management skills.
• Excellent strategic planning abilities.
• Ability to collaborate effectively with cross-functional teams.
• Experience in analyzing marketing performance metrics.

Nice To Haves

• Experience in the healthcare or medical device industry.
• Familiarity with SEO, PPC, and social media marketing.
• Knowledge of customer relationship management (CRM) tools.

Responsibilities

• Develop and execute digital marketing strategies to drive business growth.
• Enhance brand visibility through effective digital marketing campaigns.
• Lead and manage the digital marketing team.
• Collaborate with various departments to align marketing efforts with commercial objectives.
• Analyze digital marketing performance and optimize strategies accordingly.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior