Senior Digital Marketing Manager

Calyx

79d

About The Position

As Senior Digital Marketing Manager, you will be responsible for planning, implementing, and monitoring digital marketing campaigns across all digital networks as well as overseeing and optimizing the infrastructure of digital marketing efforts. The digital marketing strategy must support the overall Business Unit strategy in parallel with the strategic marketing vision and must support the ongoing development and growth of commercial success as defined by the annual goals and targets. In this role, you will safeguard the Perceptive and Business Unit brand and manage the day-to-day operations of digital marketing campaigns, ensuring efficient execution and alignment with business objectives. The role requires a blend of technical prowess, analytical thinking, and creativity to support marketing initiatives and drive continuous improvement in digital marketing performance.

Requirements

• Experience in the same or similar role.
• Demonstrable experience in digital marketing channels, paid digital media, social media, SEM/SEO, and Google Analytics.
• Experience with SalesForce CRM, Pardot/Account Engagement platforms, WordPress and WP Engine, and Adobe creative suite.
• Video development/editing skills are an advantage.
• Bachelor’s Degree in a marketing discipline or a related study, or equivalent project-related experience.
• Fluent in English.

Nice To Haves

• High emotional intelligence and ability to work across teams with different types of individuals.
• Proven creative skills and ability to direct internal/external stakeholders in asset development as required.
• A flexible attitude with respect to work assignments and new learning.
• Ability to identify and implement process improvements.
• Proactively participates in skills improvement training and encourages their teams to participate.
• Ability to coach others to succeed enhancing individual and professional development.
• Builds and maintains an in-depth knowledge of technology within the life sciences industry and how it affects customers adopting our products.
• Maintains an up-to-date awareness of trends, tools, technology, techniques and processes within the Life sciences domain.

Responsibilities

• Oversee all aspects of digital marketing including marketing automation, website CMS, digital advertising platforms, social media platforms, and various martech software applications.
• Manage social media platforms; determine and create optimal assets to increase engagement.
• Responsible for keeping the corporate website current and up to date and managing its administration.
• Develop imagery and other assets for internal and external use.
• Evaluate important metrics that affect website traffic, digital advertising, and marketing campaigns.
• Assess current demand generation strategies and identify necessary investments to enhance campaign returns and efficiency.
• Execute, monitor, and optimize digital marketing campaigns across various channels including but not limited to SEO, SEM, email marketing, social media, and display advertising.
• Create and execute unique online campaigns, email drips, nurturing programs, LinkedIn Ads, Google Ads, Account based marketing/IP targeting, etc. to drive sales and/or produce quality leads.
• Collaborate with Marketing and Lead Generation teams delivering digital intelligence to the commercial team in the form of lead scoring, qualified lead management, and accountability tracking.
• Carry out any other reasonable duties as required.

Benefits

• Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs).
• Paid time off policy including holidays and sick time.
• Internal growth and development programs & trainings.
• 401(k) program, life & accident insurance and disability insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees