Senior Digital Marketing Manager

The Cooper Companies-posted 3 months ago

$119,000 - $157,000/Yr

Full-time • Mid Level

Victor, NY

5,001-10,000 employees

Miscellaneous Manufacturing

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

The Senior Digital Marketing Manager will be responsible for developing, leading, and executing the digital marketing strategy to drive business growth and enhance brand visibility. This role involves strategic planning, team leadership, and collaboration with various departments to ensure cohesive and effective digital marketing efforts to support commercial objectives.

Develop and implement comprehensive digital marketing strategies that align with business goals
Provide digital guidance to marketing teams on critical marketing initiatives
Identify new opportunities for growth and innovation in digital marketing
Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels (e.g., SEO, SEM, social media, email marketing, display advertising and web)
Monitor campaign performance and adjust strategies to maximize ROI
Collaborate with creative teams to develop compelling content and visuals
Spearhead maintenance and elevate organic performance of key CooperVision domains in the US
Trace website performance, analyze data and implement strategies to improve the user experience
Manage digital journey for all event executions including communications and delivery of pre and post event reporting
Utilize analytics tools to track and report on key performance indicators (KPIs)
Analyze data to identify trends and insights that inform marketing strategies and provide optimization recommendations
Prepare regular reports for senior management on campaign performance and strategic initiatives
Work closely with other departments (e.g., sales, marketing, customer marketing) to ensure alignment of marketing efforts
Build and maintain relationships with external partners and vendors (own relationship with digital vendors)
Communicate effectively with stakeholders to ensure transparency and alignment

Deep understanding of digital marketing principles, strategies and best practices
Knowledge of Salesforce Marketing Cloud and Google Analytics
Strong knowledge of Cvent
Strong knowledge of html, JavaScript, and CSS media queries
Familiarity with Sprout Social and BrightEdge
Google Analytics Competency
Able to work collaboratively across the commercial organization to achieve goals
High level of ownership, accountability, and initiative
Excellent analytical, communication, and leadership skills
At least 5-7 years of experience in digital marketing with a proven track record of developing and executing impactful multi-channel campaigns
Experience with B2B and B2C audiences
Paid media experience preferred
Bachelor's degree in Marketing, Business, or a related field.

Starting base pay between $119,000.00 and $157,000.00 per year
Potential for cost of living adjustments
Eligibility for other types of compensation and benefits

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Senior Marketing Manager Resume Examples

•

Senior Marketing Manager Cover Letter Examples

Senior Digital Marketing Manager

Job Search Resources

Tools

Career Hubs

Guides

Company