Senior Digital Marketing Manager, Paid Media

Hornblower Group • Orlando, FL

265d

About The Position

City Experiences is seeking a Digital Marketing Manager, Paid Media for our Marketing operations. The successful Digital Marketing Manager of Paid Media will play a vital role in developing and executing our global media programs across both digital and offline media channels within an existing client-based media team. This role can see the big picture, deliver creative marketing and media solutions at scale, skillfully deliver guidance, and oversee strategic media planning and execution of our programs. This role will be indispensable in the attainment of the team's revenue targets, will personally contribute to creation of an unforgettable guest experience, will be favorably viewed by supervisors and peers, and will be swift and efficient in the execution of their assigned duties. Performance will be measured by revenue achievement, departmental tests, management evaluation, and feedback from peers on the city's team.

Requirements

• Bachelor's degree in marketing, advertising, communications, or a related field preferred
• 10+ years of digital media planning and hands on keys experience with the major digital platforms
• Search marketing experience with both Google and Microsoft in the development of bid strategies, campaign setup, keyword selection and match types
• Paid social experience with META, Twitter and LinkedIn, Commission Junction
• Experience in traditional and offline media such as OOH, print, sponsorships, linear television and terrestrial radio desirable
• Working knowledge of tag management solutions such as Google Tag Manager and Tealium
• Experience in working with GA4 or other web analytics platforms
• Data visualization tools such as Data Looker/Studio or Tableau
• Strong excel knowledge required
• BtoB and direct to consumer experience
• Possess organizational and communication skills, both oral and written and the ability to present performance results to senior leadership teams
• Previous media agency experience is highly desirable
• B2B, B2C and experience in the travel/tourism industry is highly desirable

Responsibilities

• Develop and implement strategic media plans within the U.S. and abroad
• Focus on lead generation in B2B environments
• ABM marketing and affiliate marketing
• Possess a strong understanding of media terms, strategies and the necessary tools to identify and target relevant audiences
• Collaborate with cross-functional teams, including sales, marketing, and e-commerce team
• Work closely with in-house creative and social/content development teams
• Develop clear and achievable campaign KPIs that will deliver on business unit needs
• Day to day operational management and oversight of paid media agency campaigns and audience targeting
• Foster a culture of collaboration, innovation, and continuous improvement with agency partners and internal media team members
• Possess a clear understanding of best practices and process development in the communication and delivery of campaign elements between stakeholders and agency partners related to media briefs, campaign briefs and creative briefs
• Evaluate and report on campaign performance while offering stakeholders critical assessments of optimization opportunities
• Work with data and analytics teams to ensure media vendor data is properly pulled into our centralized database
• Utilize internal data visualization tools and dashboards to help facilitate proper storytelling and performance results
• Ensure campaigns adhere to budget targets and flight windows
• Process and approval of vendor media invoices
• Stay abreast of industry trends, emerging technologies, and competitive products to ensure the company's digital products remain innovative and market-leading
• Conduct competitor benchmarking and leverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree