Senior Digital & Marketing Analyst
About The Position
The Senior Analyst, Digital is responsible for measuring and optimizing the performance of marketing and digital initiatives across channels, ensuring campaigns and platforms drive measurable business outcomes. This role owns digital performance and effectiveness reporting and develops targeted campaigns within the CRM platform to support customer engagement, loyalty, and revenue growth. The Senior Analyst partners closely with Marketing, Sales, and Digital leaders to provide insights, build campaigns, and continuously improve performance. Impact This role ensures the organization maximizes the return on digital and marketing investments by providing accurate performance insights and driving effective, personalized CRM campaigns. The Senior Analyst, Digital directly supports customer engagement, loyalty adoption, and revenue growth by bridging data-driven insights with targeted execution.
Responsibilities
- Measuring and optimizing the performance of marketing and digital initiatives across channels
- Ensuring campaigns and platforms drive measurable business outcomes
- Owning digital performance and effectiveness reporting
- Developing targeted campaigns within the CRM platform to support customer engagement, loyalty, and revenue growth
- Partnering closely with Marketing, Sales, and Digital leaders to provide insights, build campaigns, and continuously improve performance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Industry
Support Activities for Transportation
Education Level
No Education Listed
