Senior Digital Designer

Holland America Group•Miami, FL

6h•Hybrid

About The Position

The Senior Digital Designer at Carnival Cruise Line is a pivotal role within the world’s most popular cruise brand, shaping how millions of guests experience our visual identity across digital platforms. This position goes beyond design—it’s about creating immersive, future-ready experiences that blend creativity, technology, and innovation at scale. As part of our in-house Creative Studio, this role will craft visually compelling, brand-aligned work for websites, social media, email campaigns, and emerging digital touchpoints. This role will concept ideas that resonate deeply with diverse audiences, leveraging design systems, interactivity, and motion to elevate engagement. Success in this role means balancing artistry with technical fluency: integrating AI-driven workflows, no-code platforms, and modern design tools to deliver designs that perform and inspire. This role will collaborate closely with copywriters, developers, and marketing leaders, building strong relationships with key stakeholders to ensure alignment and impact. This position thrives in a dynamic, fast-moving environment where curiosity and adaptability are essential. Time will be dedicated to exploring vetted new technologies, coding fundamentals, and automation tools, ensuring our creative output remains innovative and future-ready.

Requirements

Bachelor’s degree in Design, Digital Media, or related field.
5+ years of experience in digital design, with a portfolio showcasing responsive web, interactive, and multi-channel campaigns.
Proficiency in Figma, Adobe Creative Suite, and AI-driven design tools (e.g., Firefly, Midjourney); working knowledge of HTML/CSS and no-code platforms (Webflow, Framer).
Familiarity with automation workflows and emerging technologies that enhance creative output.
Strong understanding of UX principles and accessibility standards.
Demonstrated ability to lead concept development and execute high-impact digital design solutions across web, social, email, and interactive platforms.
Proven success integrating AI-driven design tools, no-code platforms, and emerging technologies into creative workflows to enhance innovation and efficiency.
Experience operating in fast-paced, highly collaborative environments, balancing multiple workstreams while meeting tight timelines and business objectives.
Body of work that reflects versatility across formats and channels, such as responsive web, mobile, social, email, motion graphics, and integrated campaigns. Creative output consistently shows strong brand fluency, adaptability across categories or verticals, and a distinctive, engaging visual point of view.
Strong understanding of UX principles, accessibility standards, and data-informed design development, using performance signals to refine creative and optimize impact.

Responsibilities

Design for Digital-First Experiences: Create responsive, platform-specific designs for web, mobile, email, and social, ensuring seamless user experiences across devices. Integrate performance insights to refine design decisions and recommend optimizations that enhance effectiveness and support business objectives.
Concept Development & Creative Innovation: Lead ideation for multi-channel campaigns, integrating motion, interactivity, and emerging design trends to elevate engagement. Use audience insights and creative performance data to inform concept direction and present strategic recommendations to cross‑functional and functional leaders.
Integrate Technology into Design: Leverage tools like Adobe Creative Suite, Figma, and AI-driven design platforms; apply coding fundamentals (HTML/CSS) and no-code tools (e.g., Webflow, Framer) to optimize creative output. Evaluate the impact of new technologies and workflows through testing and performance analysis, providing recommendations that improve efficiency, quality, and scalability.
Collaboration & Stakeholder Alignment. Partner with copywriters, developers, and marketing leaders to deliver cohesive, high-impact creative solutions that meet business objectives. Translate performance insights and user‑behavior data into clear design rationale, advising stakeholders and influencing decision‑making with data‑backed recommendations.
Trend Research & Continuous Learning: Stay ahead of design trends, UX best practices, and evolving technologies—including AI-assisted development and automation workflows. Proactively identify opportunities, champion innovation, and help elevate team capabilities through forward-thinking design solutions sharing insight‑driven recommendations with the team and functional partners.

Benefits

Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
401(k) plan that includes a company match
Employee Stock Purchase plan
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus