Senior Digital Content Specialist

Floor & Decor • Atlanta, GA

15d

About The Position

The Senior Digital Content Specialist connects strategy with execution to deliver best-in-class digital content experiences. This role supports the development and optimization of product Q&A, Ask an Expert, User-Generated Content, FAQs, and other eCommerce merchandising initiatives. By translating customer insights into actionable content strategies, the Senior Specialist enhances the Connected Customer experience, strengthens PRO and Design Services engagement, and builds social proof. The role also drives workflow improvements and informs content roadmap priorities through data-driven analysis and recommendations.

Requirements

• 3-5+ years of experience in digital content management, eCommerce merchandising, or product content strategy.
• Proven experience managing large-scale product content or user-generated content programs within a retail or eCommerce setting.
• Demonstrated ability to support programs and projects, improve processes, and influence cross-functional stakeholders.
• Strong analytical and problem-solving skills; ability to translate insights into actionable strategies.
• Excellent writing/editing skills; proven ability to simplify complex product information and omnichannel processes into customer friendly content.
• Exceptional attention to detail and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Hands-on experience with CMS, UGC/Q&A platform and/or analytics tools is preferred.
• Working knowledge of SEO fundamentals (headings, internal linking, schema basics).
• Strong understanding of digital customer experience and online merchandising best practices.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; equivalent experience considered.

Responsibilities

• Moderate one or more product categories within Q&A and Ask an Expert programs. Act as subject matter resource for those categories, identifying trends, recurring issues, and content opportunities.
• Identify new FAQ needs and opportunities to update existing FAQs based on Q&A analysis and insights.
• Moderate User Generated Content and provide input on moderation standards, publishing workflows, curation, and optimization initiatives to increase submissions, engagement and trust.
• Review and analyze reporting to identify insights and content gaps, propose experiments, and partner cross functionally to implement and measure improvements in our omnichannel customer journeys.
• Support PRO and Design Services initiatives by creating content that simplifies processes and demonstrates clear value propositions.
• Participate in image governance and tagging processes for non‑PDP content pages, including naming, alt text, metadata, usage rights/consent guidelines, and file standards in partnership with Creative/DAM owners.
• Contribute to content standards, templates, style guides, and content creation/approval workflows.
• Monitor content trends for site search and zero results trends; recommend content or taxonomy updates to close gaps.
• Work with merchandising ops, brand/marketing, compliance and other partners to ensure content is accurate, brand aligned and optimized to maximize SEO/AEO traffic.
• Track and maintain the content lifecycle (versioning, reviews, and archiving) to keep information accurate and consistent.
• Support ad hoc, cross functional content projects to further our Connected Customer, PRO, Design Services, and social proof strategies.
• Support vendor related activities for UGC/Q&A and content tools (configuration requests, optimization ideas, and roadmap input).
• Partner with the customer care and training and communications teams to create and maintain clear, current knowledge content for store associates and customer care representatives, ensuring parity/synergy with public facing answers.

Benefits

• Bonus opportunities & career advancement opportunities at every level
• Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Work-life balance, including: Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees