Senior Digital Content Specialist - Web & Social Media Content - Baton Rouge, LA

Ochsner Health • Baton Rouge, LA

4d • Hybrid

About The Position

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate. We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today! This job assists in development and implementation of online marketing strategic initiatives that sustain and strengthen the system market position and provide measurable marketing return on investment. Drafts, builds and edits web content, including video, social media content and creative assets while maintaining consistency with brand or sub-branding guidelines. Tracks analytics to formulate digital marketing strategy, track ROI and continually improve results, and supports system brand and online marketing initiatives across all digital marketing channels. Collaborates with the Creative Media services and Digital Marketing teams on creative ideas and design options, functionality and implementation. Participates in the strategic planning process for clients and assists or oversees projects, web builds, video editing, social media campaigns, email marketing and advertising tracking. This job is based in Baton Rouge. The senior digital content specialist will report to a digital/social content manager. Ochsner Health is the leading not-for-profit healthcare provider in the Gulf South, delivering expert care at its 46 hospitals and more than 370 health and urgent care centers. For 12 consecutive years, U.S. News & World Report has recognized Ochsner as the No. 1 hospital in Louisiana. Additionally, Ochsner Children's has been recognized as the No. 1 hospital for kids in Louisiana for three consecutive years. Ochsner inspires healthier lives and stronger communities through a combination of standard-setting expertise, quality and connection not found anywhere else in the region. In 2023, Ochsner Health cared for more than 1.5 million people from every state in the nation and 65 countries. Ochsner's workforce includes more than 38,000 dedicated team members and over 4,700 employed and affiliated physicians. To learn more about how Ochsner empowers people to get well and stay well, visit https://www.ochsner.org/.

Requirements

• High School diploma or equivalent
• 5 years related experience
• Comfortable with major social channels including Facebook, X, Instagram, TikTok, LinkedIn, YouTube and their analytics capabilities
• Strong writing and editorial background, including familiarity with AP style
• Knowledge of search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO), and experience with tools such as Semrush, Ahrefs, Brightedge or Moz Pro
• Experience with AI tools
• Experience in social media scheduling and analytics platforms, such as Hootsuite, Sprout, Sprinklr, Trackmaven, Talkwalker, Brandwatch, Crimson, Hexagon, etc.
• Experience publishing natively, scheduling with link tracking, and using Meta Business Manager
• Event coverage experience is required with a focus on creating short-form videos and taking cell phone photos
• Campaign strategy and execution specific to social
• Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals
• Must have computer skills and dexterity
• Must be proficient with Windows-style applications, various software packages specific to role and keyboard
• High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Creative Cloud, Adobe Photoshop), photo editing, online content management systems and Google Analytics.

Nice To Haves

• Bachelor's degree in Marketing, Advertising, Web Design or related degree
• Five years related experience with Bachelor's degree
• Preferred experience in Social Media Content, Monitoring Social Media, Reviewing Social Media, and Posting on Social Media Channels
• Experience with: social media community management and engagement with followers
• campaign strategy and execution specific to social publishing on social platforms using Meta/Facebook Business Manager
• event coverage experience, including production of Facebook/Instagram Reels and taking photos with a cell phone
• content management systems for website management, such as WordPress, Drupal and Craft
• Google Analytics

Responsibilities

• Manage and create social media content, including Reels, posting on all social media channels, monitor and review social media postings, and social media community management.
• Assist in development and implementation of online marketing content for the website that sustains and strengthens the system market position and provides measurable marketing return on investment.
• Build web content based on online marketing strategy for optimal user experience.
• Draft edits and/or proofreads online marketing material, copy and video for website, social media, online advertising and blog.
• Support system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives.
• Analyze data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.
• Present on social media strategy and performance to stakeholders.
• Some hybrid work allowed but in-office attendance will be required.
• Travel within the Baton Rouge region and to Lafayette and New Orleans will be required.
• Other related duties as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees