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Total Wine & More is seeking a Senior Digital Content Planner to join our Digital team in our Bethesda, MD office. You will play a critical role in driving our eCommerce objectives by creating compelling content programs (e.g., Digital Merchandising, Homepage, SEO) on Web & App. You will be responsible for planning, briefing, measuring, and optimizing content by leveraging an understanding of customer behavior, shopping patterns, and content performance. As an integral part of the Digital team, you will ensure the quality, consistency, and effectiveness of key programs, and find new and different ways to engage our customers. You will be a key cross-functional partner to Digital Merchandising and Marketing teams to ensure digital content is aligned to business objectives, on brand, SEO-friendly, relevant, and impactful. You will report to Sr. Manager, Content Strategy & Planning.
