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Northwell Health - New Hyde Park, NY

posted 6 days ago

- Mid Level
New Hyde Park, NY
Hospitals

About the position

Designs and implements cross-channel digital marketing campaigns. Develops creative strategies and affiliated programs to promote the organization's products and services through digital channels.

Responsibilities

  • Ensures the development of marketing, merchandising, and creative strategies and affiliated programs to promote the organization's products and services through digital channels.
  • Develops different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process.
  • Guides the design of digital experiences across the path to purchase.
  • Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals.
  • Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact.
  • Develops website graphic designs and layout to support the organization's image, identity, and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web.
  • Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
  • Responsible for social media marketing and online community management.
  • Operates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factors.
  • Performs related duties as required.

Requirements

  • Bachelor's Degree required, or equivalent combination of education and related experience.
  • 3-5 years of relevant experience, required.

Nice-to-haves

  • Experience in photography and videography.
  • Strong interpersonal skills.
  • Open to hybrid and going to sites as needed (Westchester area).
  • Open to one day onsite in New Hyde Park.

Benefits

  • The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.
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