Senior Digital Campaign Analyst (Consumer Lending)

US Bank • Minneapolis, MN

221d • $119,765 - $154,990

About The Position

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. If you are a digital marketer with expertise in audience segmentation, we have a pivotal role for you in our campaign operations team! Working hands-on in Adobe Customer Data Platform (CDP), the Senior Digital Campaign Analyst is responsible for developing audience segments utilizing the CDP for use across all marketing channels (e.g. paid media and social advertising, e-mail, public website, mobile app, direct mail). In consultation with our U.S. Bank business leads, our Analytics team and Marketing, you will lead audience definition, execution, and optimization for the Consumer Lending team collaborating to assure that traits and segments align with bank policies and digital best practices. The ideal candidate is a strategic problem-solver who is adept at client communication, requirements gathering, and business analysis, who has significant experience building and distributing segments in a digital platform. Most of all, we expect you to balance collaboration while focusing on results and helping to drive change within the Marketing Activation team.

Requirements

• Bachelor's degree, or equivalent work experience.
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results.

Nice To Haves

• Four or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent required.
• Experience with Adobe Experience Platform (AEP) / Campaign Data Platform (CDP)
• Financial / banking experience a plus.
• Comfortable working on multiple projects in a fast-paced environment.
• Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.
• Good working knowledge of common data models used for customer targeting and marketing measurements such as lookalike modeling, propensity and relationship value predictions, device matching, etc.
• Outstanding analytical and strategic thinking.
• Excellent interpersonal, oral, and written communication skills.
• Strong attention to detail and drive to exceed expectations.
• Ability to communicate technical concepts to a non-technical audience.
• Proficiency in Adobe Workfront, Aprimo, JIRA and Office 365 solutions.
• MBA or equivalent markers of high achievement are a plus.

Responsibilities

• Lead audience segment creation and management for multi-channel marketing initiatives.
• Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.
• Collaborate with team members and subject matter experts across the enterprise to develop customer traits, profiles, and audience segments.
• Define and document business requirements (including audience traits, content and call to action, channels/destinations, etc.).
• Consult with various business lines, audience curation, media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.
• Provide insights and actionable recommendations from tests and campaigns; and share results with management and peers to drive continuous improvement of digital channel performance.
• Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree