Senior Digital Analyst

The Avalon Consulting Group Inc•Annapolis, MD

3d•$95,000 - $110,000•Remote

About The Position

Do you love digging into digital performance data and figuring out what’s really driving results? Do you enjoy connecting the dots between platforms, campaigns, and outcomes to help make smarter marketing decisions? At Avalon Consulting Group, we partner with our nonprofit clients to develop integrated omnichannel direct marketing strategies that drive the results needed to advance their mission in areas like environmental conservation, animal, social justice, and cultural arts. Our digital fundraising campaigns connect millions of supporters to causes they care about, and data is at the heart of how we make that work. As a Senior Digital Analyst, you’ll sit at the intersection of Digital and Analytics—working with paid media, email, and web data to bring clarity to performance and guide smarter strategy. You’ll help ensure our digital data is accurate, aligned, and meaningful, while translating it into insights that help our clients drive stronger results and deepen supporter engagement. This is an opportunity to play a key role in shaping how we understand and use digital data, while collaborating with a smart, supportive, inclusive team that cares deeply about the work and the people behind it. In this role, you’ll help ensure that our digital data is accurate, connected, and telling a clear story. You’ll work across platforms to support how data is tracked, extracted, transformed, structured, and interpreted, helping teams confidently understand performance and make informed decisions. You’ll contribute to reporting and analysis efforts by establishing and monitoring data flows, building and updating dashboards, applying different attribution models, exploring trends across campaigns, and translating findings into actionable insights. Along the way, you’ll partner closely with Avalon’s Digital and Analytics teams by helping bridge perspectives, support and evolve measurement approaches, and continuously improve how we use data to guide strategy.

Requirements

Experience working with digital data across paid media, email, and web analytics platforms
Comfort working with structured datasets and querying data to support analysis and reporting
Experience with data visualization tools such as Tableau (Looker Studio or similar tools are a plus)
Ability to identify inconsistencies in data and support data quality and validation efforts
Understanding of digital attribution models, digital platform conversion credit assignment and reporting nuances
Strong analytical thinking and problem-solving skills
Advanced experience working with SQL or similar querying languages
Deep familiarity with using ETL tools or data ingestion platforms and ETL pipeline development
Experience with nonprofit digital fundraising or marketing performance data
Familiarity with ad servers, working with de-duplicated data and ensuring the seamless integration of this data within existing ETL tools.
Familiarity with testing methodologies, forecasting/scenario modeling, or advanced analytics approaches, including experience with multi-touch attribution or marketing mix modeling
Ability to evaluate donor and lead quality through new-to-file, retention, and ROI reporting
A strong desire to learn and the wisdom to know when to ask for help
Exceptional attention to detail
The ability to manage multiple projects and deadlines at once
Self-motivation, reliability, and ownership of tasks with minimal oversight
Resourcefulness and a creative, solutions-oriented mindset
Top-notch teamwork and collaboration with clients, partners, and peers
Excellent communication skills
The ability to explain a complex analysis or data insight to a non-technical stakeholder
A cool head under pressure in a busy, agency environment
An ability to bring positivity and a lens of inclusivity to interactions with colleagues

Responsibilities

Establishing and monitoring data flows
Building and updating dashboards
Applying different attribution models
Exploring trends across campaigns
Translating findings into actionable insights
Partnering closely with Avalon’s Digital and Analytics teams by helping bridge perspectives, support and evolve measurement approaches, and continuously improve how we use data to guide strategy.