Senior Digital Advertising Strategist

Direct Online Marketing-posted 3 months ago
Full-time • Senior
Pittsburgh, PA
11-50 employees
Resume
Match Score
Upload and Match ResumeTrack Jobs with Teal

As a Senior Digital Advertising Strategist, you’ll own and drive the digital advertising strategy for our clients, directly impacting business outcomes such as lead generation, e-commerce revenue, and overall ROI. You will lead the development of strategic digital advertising plans for clients across industries and global markets, define, track, and optimize key performance indicators (KPIs) that align digital campaigns with client business objectives, and serve as a thought leader, providing strategic insights and recommendations based on industry trends and competitor analysis.

  • Lead the development of strategic digital advertising plans for clients across industries and global markets.
  • Define, track, and optimize key performance indicators (KPIs) that align digital campaigns with client business objectives.
  • Lead clients in goal-setting, campaign planning, and performance reviews.
  • Identify opportunities for experimentation and channel expansion, including search, social, display, video, or shopping.
  • Serve as a thought leader, providing strategic insights and recommendations based on industry trends and competitor analysis.
  • Mentor junior team members and provide strategic direction on deliverables to internal team members.
  • 5+ years of marketing experience, with at least 3 years of experience in digital advertising, specifically in SEM and paid social.
  • Strategic development and execution of Google Ads and other search engine campaigns.
  • Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales.
  • Translating data into actionable insights and recommendations for clients.
  • Designing campaigns aligned with overall marketing strategy and business goals.
  • Competitor and market research to inform strategy.
  • A Bachelor’s degree or greater, or equivalent work experience in marketing.
  • Strong analytics knowledge.
  • A/B and multivariate testing.
  • Intimate familiarity of sales and marketing funnels.
  • Creative problem solving.
  • Outstanding computer skills.
  • Excellent written and verbal communication.
  • Agency experience.
  • Marketing automation and CRM tool implementation.
  • Execution in all core aspects of SEO, including on-site optimization and off-site outreach.
  • Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.).
  • Foreign language skills or strategic guidance of foreign campaigns.
  • Health, dental, and vision insurance.
  • Short-term disability coverage.
  • 401(k) plan with company match.
  • Annual profit-sharing benefits.
Track Jobs with Teal

Job Search Resources

•
AI Resume Builder
•
Senior Digital Marketing Specialist Resume Examples
•
Senior Digital Marketing Specialist Cover Letter Examples

Tools

Career Hubs

Guides

Company

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service