Senior Digital Account Manager, OnBrand

American Express•Atlanta, GA

46d•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The OnBrand team sits within GABM. We are American Express' In-House Creative agency. Our ambition is to develop forward thinking ideas and work across channels, end-to-end experiences in digital and beyond while building inspiring brand creative and assets to drive consideration for target audiences. We are seeking a Senior Digital Account Manager, OnBrand The Senior Digital Account Manager, OnBrand will report to the Account Director and lead a portfolio of digital marketing creative projects end-to-end, from intake briefing through creative concepting, execution, production, launch, and post-launch debriefing. As a Digital Account Manager, you will be responsible for managing and overseeing the digital marketing strategies and campaigns for our clients. They will work collaboratively with OnBrand creatives, producers, and project managers as well as Amex marketing business unit stakeholders, and external Integrated Agency Teams to ensure the successful execution of digital marketing initiatives. To be successful in this role, the candidate must have strong background in digital marketing, excellent communication skills, and a passion for delivering exceptional client service. They must be an excellent collaborator, self-starter, and have experience managing direct reports and leading teams to spearheading high-visibility digital initiatives. Day to day responsibilities include, but are not limited to:

Requirements

5+ years in account management at a leading digital creative agency or in-house brand with a proven track record of leading clients and managing direct reports
Demonstrated experience in managing client relationships and delivering excellent customer service.
Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
Strong understanding of digital marketing channels, including social media, programmatic advertising, email marketing, and content marketing.
Strong interpersonal and communication skills
Experience with briefing, creation, and production process of assets for multichannel campaigns
Familiarity with comScore, CRM tools, and other analytics or competitive intelligence tools
Ability to work with a daily Project Management tool (e.g., Workfront)

Responsibilities

Client Relationship Management:
Leverage strong interpersonal skills to foster deep client relationships, build trust, and manage the day-to-day client requests with internal teams
Cultivate new and existing relationships to drive business where relevant
Serve as the primary point of OnBrand contact for a given group of Marketers / Product Managers in their respective Business Unit portfolio.
Understand client objectives, goals, and target audience to develop effective digital marketing strategies.
Digital Strategy Development:
Collaborate with creative strategy, UX/UI and other key cross-functional teams to develop comprehensive digital marketing strategies aligned with client objectives.
Conduct market research, competitive analysis, and audience insights to inform digital campaign planning and optimization.
Identify key performance indicators (KPIs) and establish measurement frameworks to evaluate campaign success.
Campaign Management:
Collaborate with project management and creative to oversee the creation and implementation of compelling digital content, including ad copy, visuals, landing pages, and user experiences.
Collaborate with the analytics and insights teams to lead the planning, execution, and optimization of digital marketing campaigns across various platforms such as landing pages, display advertising, email marketing and social media.
Team Collaboration:
Collaborate with internal and external teams, including creative, media planning, and analytics, to ensure the seamless execution and of digital campaigns and post campaign analysis to optimize performance, and maximize ROI of digital campaigns.
Provide guidance and support to direct report(s) and project management to ensure deliverables are met and projects are executed successfully.
Foster a positive and collaborative work environment, promoting knowledge sharing and professional development.
Industry Expertise:
Stay up to date with the latest digital marketing trends, technologies, and best practices.
Share industry insights and thought leadership with clients and internal teams, advising on emerging opportunities and strategies.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities