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The Sr Designer, Active wear will be responsible for overseeing the product conception and creative design for our brands within the active wear Division. This includes innovative, on-time, and on-budget designs with a focus on maintaining strong brand image. The person will develop a creative vision for new product lines along with manager, product modifications that represent the brands. The person will also need to work cross-functionally in a collaborative fashion with key stakeholders including production, product management, packaging, sales and other relevant teams within the supply chain to effectively move products from concept to delivery. Develop the product design strategy; design and development execution for the branded active wear division and private label. Clearly communicate product vision to design and development teams. Evaluate internal and external resources to evaluate the best and most cost effective approach to design creation and product development. Collaborate with CAD designers and technical designers, vendors, and factories to ensure new products are developed on time, correctly, both aesthetically and structurally. Maintain a firm command of marketplace trends (including consumer, fashion, and product). Prepare fashion trend boards and color stories as required. Develop branded and private label line plans to capture business building opportunities. Work jointly with Business Managers, Factories, and the Sourcing department in the development of appropriate and cost effective sourcing strategies. Manage the product costing process through timely submission of prototypes packages to factories and vendors. Revise materials and product designs to accomplish profit margin objectives relative to anticipated wholesale and retail prices. Build working relationships with materials/component vendors and manufacturer to accomplish product sourcing needs. Actively participate in regular meetings with Sales and customers to present products trends, strategies and seasonal lines to build our mutual businesses. Apply sound professional and fiscal management in the oversight of the department, including budget line items, especially in the areas of outsourced design resources, sample materials, freight costs, T&E, and sampling.