Senior Deposit Product Manager

First Horizon•Memphis, TN

3d•Onsite

About The Position

The Senior Deposit Product Manager sets the strategic direction for the deposit portfolio for consumer and small business. This leader drives comprehensive market analysis and business case development to inform product strategy, obtains and acts upon the voice of our clients, establishes the product roadmap, and guides end-to-end development of capabilities and enhancements. Full ownership of product performance is expected, including financials/P&L, risk and compliance, client experience, operational readiness, and reporting.

Requirements

Bachelor’s degree required; advanced degree (e.g., MBA) preferred or equivalent combination of education and experience.
5–8+ years of experience in deposit product management/strategy, pricing, or related roles within banking; 2+ years of people leadership.
Strong analytical skills; proficiency with Excel and data visualization tools (e.g., Tableau/Power BI); SQL experience is a plus.
Excellent communication, executive presence, and influence skills; ability to present to senior leadership and align diverse stakeholders.

Responsibilities

Define the strategy, goals, and OKRs for the deposit portfolio across consumer and small business, optimizing growth, profitability, mix, and cost of funds in alignment with enterprise priorities and risk appetite.
Conduct market analysis and develop business cases for new products, features, fee structures and enhancements by establishing a multi-year roadmap informed by the voice of our clients, competitive dynamics, and regulatory changes.
Design and optimize end-to-end journeys with Marketing, Distribution, and Digital to improve conversion and engagement.
Lead competitive benchmarking to assess product and pricing competitiveness.
Develop and deliver executive dashboards and management reporting; analyze product trends and recommend actions.
Recommend enhancements, consolidation, or rationalization of existing products based on client feedback, performance, profitability, and competitive positioning
Stay current on regulations affecting deposit products while ensuring strong controls, testing, and issue management across the product lifecycle while coordinating required changes with Compliance, Legal, and Operations.
Lead development and revisions to marketing materials, training content, internal and external communications, and product documentation.
Performs all other duties as assigned.