Senior Demand Generation Specialist

Onetrust

300d

About The Position

The Senior Demand Generation Specialist will be responsible for developing and executing marketing strategies that drive demand for our products and services. This role requires a deep understanding of the customer journey and the ability to create targeted campaigns that resonate with our audience. The ideal candidate will have experience in digital marketing, lead generation, and analytics, and will work closely with sales and product teams to align marketing efforts with business goals. The position involves managing multiple projects simultaneously and requires strong organizational skills and attention to detail.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in demand generation or digital marketing.
• Strong analytical skills and experience with marketing analytics tools.
• Proficiency in marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects.

Nice To Haves

• Experience in B2B marketing or technology industry.
• Familiarity with SEO and content marketing strategies.
• Knowledge of HTML and web design principles.

Responsibilities

• Develop and implement demand generation strategies to drive leads and revenue.
• Create and manage targeted marketing campaigns across various channels including email, social media, and paid advertising.
• Analyze campaign performance and optimize strategies based on data-driven insights.
• Collaborate with sales and product teams to ensure alignment of marketing efforts with business objectives.
• Manage the marketing automation platform and CRM to track leads and customer interactions.
• Conduct market research to identify trends and opportunities for growth.

Benefits

• Health insurance
• 401k plan with company matching
• Paid time off
• Professional development opportunities
• Flexible work hours

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree