Senior Demand Generation Manager

Shippo

74d • $141,000 - $192,000

About The Position

As the Senior Demand Generation Manager, you will lead Shippo’s demand generation strategy, driving acquisition and pipeline creation for our mid-market, enterprise and platform segments. You’ll develop multi-channel campaigns, refine lead scoring and nurturing, and deliver measurable impact on revenue. You’ll collaborate cross-functionally with product marketing, content, product, and sales to ensure campaigns resonate with target personas and accelerate the buyer journey.

Requirements

• Proven track record of building and scaling multi-channel campaigns that drive revenue.
• Experience marketing to mid-market and enterprise companies.
• Experience working with APIs, logistics software or technical products is a plus.
• Strong understanding of ABM, lead nurturing, and marketing automation tools.
• Analytical mindset with experience leveraging data to improve results.
• Ability to prioritize and efficiently communicate marketing goals and results to diverse audiences including your team, executive leadership, and the company as a whole.
• 7+ years of experience working in demand generation, growth marketing, or performance marketing.
• Bachelor’s degree required.

Responsibilities

• Develop and own Shippo’s demand generation strategy and campaign calendar to deliver against growth and pipeline targets.
• Build, launch, and optimize multi-channel campaigns (email, paid, events, content syndication, ABM, and more).
• Lead lead-scoring and nurturing programs to improve funnel conversion rates.
• Work closely with sales to ensure campaign alignment, enablement, and reporting on pipeline attribution.
• Responsible for the API revenue OKR and for SQL OKR, and owns the outcome all the way to close-won.
• Identify opportunities to optimize website conversion rates to improve business outcomes.
• Manage demand generation budget and allocate spend to maximize ROI.
• Use data to track KPIs, identify insights, and optimize performance.
• Own demand gen tech stack, partnering with RevOps to ensure strong data flow.

Benefits

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working.
• One week-long company wide winter shutdown.
• 3 Volunteer Days Off (VTOs).
• WFH stipend to set up your home office.
• Charity donation match up to $100.
• Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth.
• Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees