Senior Demand Generation Manager

Clearstory • Walnut Creek, CA

102d

About The Position

Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix that—fast. We’re the industry’s first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time. The market is massive, the pain is urgent, and our product is purpose-built to solve it. We've already proven product-market fit with some of the biggest names in construction. Now we’re scaling fast—and we’re hiring a demand gen expert who’s ready to accelerate growth in a high-velocity go-to-market motion. If you’re a hands-on growth marketer who loves full-funnel strategy, thrives on experimentation, and wants to make a big impact in a category-defining startup—let’s talk.

Requirements

• 5+ years of B2B SaaS demand generation experience, ideally in construction tech or vertical SaaS.
• Proven track record owning pipeline and executing integrated campaigns that convert.
• Hands-on experience managing paid digital programs and content-driven lead gen.
• Analytical thinker with strong funnel intuition—you can model impact and optimize to the number.
• Comfortable in startup environments: you move fast, stay flexible, and thrive in ambiguity.
• Excellent collaborator across Sales, Product Marketing, Content, and RevOps.
• Comfortable with CRM (HubSpot), marketing automation, analytics dashboards, paid media platforms, and web tools.
• A power user of AI tools in your workflow—but you value clarity, insight, and story over sheer volume.

Nice To Haves

• Experience in construction tech, field services, or skilled trades.
• Experience marketing to field-facing buyers (construction, logistics, services).
• Familiarity with ABM tools and outbound intent platforms.
• You’ve worked in PLG as well as sales-assisted motions.

Responsibilities

• Own the full-funnel demand gen engine: digital, email, ABM, events, and campaigns.
• Plan, execute, and optimize integrated campaigns that create awareness, drive demand, and accelerate SQL conversion.
• Test and optimize paid channels (LinkedIn, Google, retargeting) to maximize ROAS.
• Align closely with Product Marketing to turn messaging and value props into compelling campaign narratives.
• Own and execute the campaign calendar and ensure cohesive execution across audience segments.
• Develop and execute ABM plays for strategic enterprise accounts.
• Build and optimize lifecycle nurture programs for top-of-funnel and mid-funnel audiences based on buyer signals.
• Collaborate with Sales to build and tailor outreach programs, landing pages, and nurture sequences.
• Influence lead scoring, routing, and lifecycle stage definitions in partnership with RevOps.
• Own key performance metrics: MQL volume, funnel conversion, pipeline creation, and campaign ROI.
• Build dashboards and report on campaign performance with clarity and regularity.
• Partner with RevOps to maintain campaign hygiene and attribution integrity.
• Continuously iterate campaigns through A/B testing and data-backed insights.

Benefits

• Ability to work with a new product category that has already found product market fit.
• Hybrid work schedule - this role is 3 days a week in our office here in Walnut Creek and two flex days where you are welcome to come into the office or work from home.
• Executive interaction regularly.
• Competitive market-rate salary for a Series B company.
• Subsidized healthcare, vision, and dental.
• Early equity!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees