Senior Demand Generation Manager

NAVEX

80d • $120,000

About The Position

At NAVEX, we’re making the world a better place. A safer place. A more ethical place. A place where anyone, anywhere can have a voice. That’s a serious impact. We are looking for a Senior Demand Generation Manager to expand our use of global account-based marketing strategies to grow business within a targeted set of accounts by driving engagement, awareness and adoption of NAVEX’s software and services. You’ll be a key part of our marketing and sales effort to realize the vision of delivering an account-first approach to driving demand and higher lead conversions. The ideal candidate will have experience successfully applying solid account-based strategies and tactics to engage global customers and prospects to begin and expand their business with us.

Requirements

• A bachelor’s degree in marketing or related field
• 8+ years’ experience in demand generation within a B2B enterprise software environment; global experience required
• ABM experience required with high familiarity of turning intent signals into marketing tactics
• Ability to operate in a dynamic, high growth business environment and adapt along with the organization as it matures
• Ability to thrive in a fast-paced environment and maintain good judgment and results
• Excellent verbal and written communication skills with the ability to engage and collaborate with people across a variety of levels with diverse backgrounds
• Ability to drive results through your job competencies of decision making, marketing strategy and project management while leveraging NAVEX’s core values

Responsibilities

• Be the resident expert on the use of ABM to optimize our global demand generation efforts, driving account engagement, existing customer growth and new logo business generation
• Own the global strategy, development and execution of ABM campaigns to drive awareness and demand for our services with high purchase intent audiences
• Create annual marketing plans and KPIs for target accounts that focus on generating business from new logos and existing customers
• Own the relationship with the Sales team and communication cadence on account-based activity and follow-up to ensure program success
• Collaborate with Marketing and Sales teams on campaign concepts, content requirements, buyer’s journey development and digital marketing execution using various channels
• Coordinate tightly with your Revenue Operations counterpart to ensure alignment across sales and marketing
• Nurture contacts within prioritized accounts and engage that audience consistently with innovative, unexpected and intentional messaging to drive account opportunities
• Measure the success of your marketing programs from an account, pipeline and marketing investment perspective

Benefits

• Career growth with market-leading training and an unwavering commitment to owning your career plan
• Competitive and transparent pay practices
• Top-of-the-range wellbeing programs
• Brilliant opt-in benefits
• Life flexibility to care for yourself, your loved ones and your community
• An inspiring culture surrounded by leaders that care and invested teammates
• Pay progression based on performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree