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The Senior Demand Generation Manager plays a pivotal role in driving strategic marketing initiatives to support Benevity’s global Enterprise go-to-market (GTM) efforts. This leader is responsible for creating high-impact, high-converting pipelines through expertise in Enterprise Account-Based Marketing (ABM) and collaboration across teams to meet shared revenue objectives. Overseeing a specific portfolio, the Senior Demand Generation Manager will design and execute comprehensive, full-funnel demand generation strategies to engage target audiences, drive conversions, and grow pipeline. Success in this role requires managing multiple campaigns simultaneously with precision and aligning GTM and ABM strategies to broader organizational goals in close partnership with senior leadership. The Senior Demand Generation Manager ensures all demand generation and ABM efforts contribute to new client acquisition while fostering growth within existing accounts, creating a meaningful impact across the business.
