Senior Decision Science Analyst, Digital & Member Marketing analytics

USAA

21h•Remote

About The Position

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a Senior Analyst on the Digital & Member Marketing Analytics team, you will provide decision support for our new member onboarding, ongoing member engagement, and digital marketing performance initiatives (paid, owned, earned media). This role plays a critical part in shaping how members engage with USAAA from the very first interaction onward. This role is deeply focused on digital journeys & member behavior, translating complex datasets into actionable insights that directly influence campaign strategy, experience optimization, and member growth outcomes. You will partner closely with marketing product and channel teams to identify opportunities to improve conversion, engagement and long-term value. We are looking for an individual that operates independently, brings strong marketing analytics rigor/curiosity, and has extensive experience in digital journey analytics. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

Requirements

Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
6 years of data & analytics experience OR a minimum of 4 years of data & analytics experience and up to 2 years of progressive functional business relevant experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing etc.) for a total of 6 years combined experience OR advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline and 4 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing, etc.).
Demonstrates advanced skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making.
Advanced knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.

Nice To Haves

5 or more years marketing analytics experience with a focus on marketing measurement, testing, digital journey analysis
5 or more years of digital/CRO experience, ideally in subscription/membership-based businesses
Hands-on experience with digital analytics platforms and tools (eg – Adobe Analytics, Google Analytics and tag-based measurement)
Extensive experience using marketing measurement tools (MMM, MTA, incrementality, etc.) that drive optimization decisions.
Hands-on experience within insurance or financial services industry providing analytics solutions
US military experience through military service or a military spouse/domestic partner

Responsibilities

Leverages advanced business, analytical and technical knowledge to participate or lead discussions with cross functional teams to understand and collaborate highly complex business objectives and influence solution strategies.
Applies advanced analytical techniques to solve business problems that are typically medium to large scale with significant impact to current and/or future business strategy.
Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change
Translates recommendation into communication materials to effectively present to various levels of management. Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply.
Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
Understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
Succinctly delivers analysis/findings in a manner that conveys understanding, influences various levels of management, garners support for recommendations, drives business decisions, and influences business strategy.
Provides subject matter expertise in operationalizing recommendations.
Remains informed on current data and analytics trends, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data)
Identifies opportunities to continue to learn in the data and analytics space, whether informal (E.g., Coursera, Udemy, Kaggle, Code Up, etc.) or formal (E.g. Certifications or advanced coursework).
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.