Senior Data Scientist, Marketing
About The Position
We are seeking a Senior Data Scientist specializing in Marketing Analytics to elevate Kajabi's growth engine through rigorous measurement, attribution, and forecasting. In this high-impact role, you will lead the vision and execution of our marketing data science strategy-empowering Marketing, Growth, and Finance teams with the models, insights, and frameworks needed to make confident, data-driven investment decisions. You will own advanced modeling across attribution, incrementality, media mix modeling (MMM), customer lifetime value analysis, and forecasting to enable Kajabi to deploy marketing spend efficiently and maximize ROI.
Requirements
- 7+ years in data science or analytics, with deep experience in performance marketing, growth analytics, attribution, or forecasting-preferably in a SaaS or digital subscription business.
- Expert knowledge of SQL and Python (R optional).
- Hands-on experience building production-ready models for: Multi-touch attribution Media mix models / regression-based MMM Incrementality / causal inference LTV, CAC, retention, and forecasting
- Strong understanding of digital marketing channels (paid social/search, display, affiliates, lifecycle), conversion funnels, and marketing measurement challenges.
- Proven ability to communicate technical concepts to non-technical stakeholders and influence investment decisions.
- Strong analytical skills with a proactive mindset for identifying growth opportunities and efficiency improvements.
Responsibilities
- Lead the design, implementation, and maintenance of multi-touch attribution (MTA), incrementality testing, and media mix modeling (MMM) to quantify channel effectiveness and guide investment decisions.
- Build frameworks to evaluate both paid and organic growth levers (e.g., paid social, paid search, influencer, lifecycle, affiliates, SEO).
- Develop predictive models for CAC, LTV, and payback windows, partnering closely with Finance to align with revenue goals.
- Build forecasting models for acquisition, spend efficiency, and conversion funnels.
- Work closely with Marketing, Growth, Finance, and Product to define KPIs and measurement approaches that align to Kajabi's OKRs.
- Translate complex modeling output into simple, compelling recommendations for senior leadership.
- Partner with Growth and Lifecycle teams to design and analyze A/B tests, holdout experiments, geo-tests, and uplift modeling.
- Establish best practices for experimentation, measurement, and statistical rigor across the marketing org.
- Collaborate with Data Engineering and Analytics Engineering to ensure data pipelines, identity resolution, and event schemas effectively support attribution and marketing analytics workflows.
- Advocate for clean, scalable datasets powering marketing insights and models.
- Serve as the marketing data science thought leader-shaping how Kajabi invests in acquisition, retention, and lifecycle programs.
- Present forecasts, risks, and recommendations to senior leaders to guide strategic decisions.
Benefits
- Company paid premiums for medical, dental and vision insurance for self and family.
- Company sponsored HSA account.
- Company 401K, 100% match up to 6% of employee contributions.
- Flexible vacation policy.
- Fitness incentives package.
- Company funded mental health resources.
- Wellness perks.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Web Search Portals, Libraries, Archives, and Other Information Services
Education Level
No Education Listed
Number of Employees
251-500 employees
