Senior Data Engineering Analyst

PUBLICIS GROUPE-posted 3 months ago
$70,000 - $95,000/Yr
Mid Level
Hybrid • Birmingham, MI
5,001-10,000 employees
Professional, Scientific, and Technical Services
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Razorfish is looking for a Senior Associate to join its Data and Analytics practice. This is an analytics, research, and consulting team that delivers data-driven insights to our clients. Each member of the team is aligned to one or more clients and works closely with other Data team members, our clients, and colleagues across other disciplines such as: Client Management, Strategy, Search, Social, Media, User Experience, and Technology. In this role you will contribute to data-driven projects across one or more client accounts. You will have support from data leadership and fellow analysts. Core areas of focus for this group include applications in measurement planning and strategy, customer segmentations, testing frameworks, measurement and optimization solutions, performance reporting and analyses, personalization, and forecasting.

  • Lead data analyst for internal and external client project work
  • Subject matter expert (SME) in source tools, platforms, and data flow
  • Understands Razorfish data capabilities and how data fits into a client's overall strategy
  • Understands the breadth of data services and crafts
  • Owns elements of the data process such as syntax and taxonomy management and QA
  • Able to manage data team responsibilities within cross-capability projects
  • Participates and presents within larger presentations to clients
  • Translates data into visuals (charts and graphs) that demonstrate the findings
  • Identify / focus on key issues and objectives based on internal and client needs with oversight
  • Effectively describes outputs and approach of analysis to internal audiences and clients
  • Active listener and thoughtful communicator within internal and client discussions
  • Raises questions based on data trends and patterns, explores hypotheses on causation
  • Has ownership of own materials and able to answer questions logically and appropriately
  • Participates appropriately in meetings, developing confidence in offering ideas and suggestions
  • Begins to play leadership role in team discussions and is more comfortable voicing alternatives appropriately (supported with facts)
  • Independently create sections of client documents with guidance in addition to leveraging pre-existing templates
  • Takes comprehensive meeting notes with clear next steps for individual owners
  • Shows ability to transform data into visually appealing presentations and able to adapt new formats as necessary
  • Contributes to meetings with internal and external clients
  • Prioritize work to meet internal and external client deliverables
  • Identify when a request should be completed by the data team
  • Understands how to document client feedback and recognizes when to raise issues
  • Questions and output reflect basic knowledge of client's business - financials, industry economics, competitive dynamics, marketing channels and client strategic issues
  • Shows mastery of client-specific data tools and platforms for reporting purposes
  • Has advanced Excel skills with experience in manipulating and organizing large data sets
  • Has deeper knowledge of statistical concepts / coding languages for advanced analytics capabilities
  • Assist in vendor assessments
  • Proactively identifies own learning gaps and seeks to answer them through internal resources or asking experts
  • Comfortable working within BI/Visualization tools
  • QA and maintain data integrity at collection, extraction, and activation point
  • Own sections of learning agenda / measurement plan
  • Seamlessly implement a measurement program with minimal guidance
  • Start and end a reporting deliverable with minimal guidance
  • Fluent in standard CRM key performance metrics and approaches to measurement such as, email click-through rate, offer redemption rate, incremental sales, incremental margin
  • Understand the best path to extract, cleanse, manipulate, and analyze data
  • Demonstrates ability to synthesize implications ('so whats?') from analysis with minimal guidance
  • Uses insights to provide hypotheses and useful recommendations to the team
  • 3-5+ years of industry experience in data science and marketing field
  • Experience in media performance analytics such as attribution modeling, incrementality testing, and advance measurement methodologies
  • Proficiency in common data science coding languages such as in SQL, Python and/or R
  • Practical experience with Google Cloud Platform and services such as BigQuery, Looker, and DataProc
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
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