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We're seeking a Senior Data Analyst to join our Media Analytics team. This role will focus on leveraging data to optimize media campaigns, develop insights, and drive performance for our clients. While experience in media is required, we're particularly interested in candidates with strong analytical skills who can apply their expertise to the programmatic advertising landscape. This position is responsible for the creation, maintenance, and optimization of our programmatic ad campaigns, using analytics, automation, piloting existing tools, or building new approaches and algorithms. Typically working in a team with at least one more senior member, our Senior Data Analyst, Programmatic is expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve our processes and offerings. In addition, time and project management skills are key to being successful in this role. As a Senior Data Analyst, you will independently build and sometimes present campaign-related analyses and results. These analyses can include everything from domain analyses in the context of brand safety, experiment results, bid efficiency analyses, and landing page deep dives. You will build campaigns and implement new optimizations, strategies, and tests, such as creative A/B tests, domain-restricted line items, new audience-creative pairings, and other ideas for optimizing performance. You will ideate on new analytical methodologies for optimizing our campaigns and validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency. Day-to-day responsibilities will include monitoring, managing, analyzing, optimizing, and developing assigned campaigns, operating existing software infrastructure to traffic, evaluate performance, and analyze media, and helping to develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP.
