Senior Data Analyst, Menu Analytics
About The Position
At Tovala, we eat data for breakfast⦠along with our delicious biscuits. Our data team is a small but mighty group of analysts and engineers who help teams across the company make smarter, faster, and more confident decisions. We are looking for a Senior Data Analyst to lead Menu Analytics, focusing on understanding and optimizing how customers engage with Tovalaâs menu and product experience. The ideal candidate combines analytical rigor with a deep curiosity about customer preferences, always asking what drives performance, why customers choose (or skip) certain meals, and how to balance trade-offs associated with different menu decisions. This person will partner closely with our Menu, Product, and Operations teams to answer critical questions such as: What makes a great menu each week? How do menu decisions influence customer engagement and satisfaction? How can we design a menu that maximizes both customer satisfaction and business efficiency? This role will own Tovalaâs menu analytics ecosystem: generating and validating hypotheses, modeling menu performance, and feeding learnings back into weekly decision-making and longer-term menu strategy. They will own core analytics products such as menu performance dashboards, engagement reports, and optimization models â ensuring these tools are actionable, trusted, and accessible for business stakeholders. Success in this role means building a trusted, data-driven foundation for weekly menu decisions and long-term product improvements that delight customers and strengthen Tovalaâs business.
Requirements
- Analytics expertise: You bring 5+ years of experience in data analytics, ideally focused on product, merchandising, or customer behavior.
- You are highly proficient in SQL and comfortable navigating large-scale data warehouses (Snowflake experience a plus).
- Experimentation and modeling: You have hands-on experience with A/B testing, modeling customer choice or product performance, and evaluating tradeoffs.
- Decision influence: You excel at turning complex data into clear, actionable insights that shape product decisions. You seek to understand not just what the data says, but how it connects to customer research, broader insights, and business impact
- Business partnership: You have proven experience working directly with product managers, culinary or merchandising teams, and UX researchers, translating business questions into analyses and decision frameworks.
- Project and product ownership: You have strong project management skills with the ability to balance quick-turn analyses and scalable analytics product development.
Nice To Haves
- Bonus points: You have familiarity with BI tools (Sigma, Looker, Tableau, etc.), Python or R, version control (e.g. Git), experimentation platforms, or optimization frameworks.
- Familiarity with food or menu analytics is a plus.
Responsibilities
- Lead Tovalaâs menu analytics ecosystem in partnership with Menu, Product, and Operations: frame hypotheses, predict menu performance, and measure the impact of changes on engagement, satisfaction, and margin.
- Support weekly menu optimization by building clear, data-backed recommendations that balance customer delight, menu variety, and financial targets.
- Design and maintain core menu analytics tools such as menu dashboards and menu scoring/optimization models.
- Deliver insights that improve the menu and product experience by analyzing behavioral data in SQL and collaborating with Menu, Product, and UX teams to identify friction points and opportunities.
- Evaluate menu and product experiments (e.g. new menu items, curated menus, feature changes) to quantify their impact on customer behavior and menu metrics.
- Contribute as a leader on the analytics team by driving projects from ideation to implementation and promoting sustainable, high-quality data practices.
Benefits
- Flexible paid time off (with a minimum of 15 days off you HAVE to take)
- Comprehensive healthcare coverage we really invest in
- 401k with match
- Free Tovala Smart Oven and discounted Tovala meals Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
- Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
101-250 employees
