Senior Data Analyst - Integrated Marketing

Hard Rock Digital-posted 4 months ago

Mid Level

51-100 employees

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As a Senior Data Analyst - Integrated Marketing at Hard Rock Digital, you will play a critical role in informing and optimizing brand and integrated marketing initiatives in the dynamic sports betting and iGaming landscape. Together with your stakeholders on the Brand & Integrated Marketing Team and your teammates on the Marketing Analytics team, you'll help expand Hard Rock Digital's customer base and reach new audiences.

Campaign Impact Analysis: Quantify and communicate the effectiveness of multi-channel brand and integrated marketing campaigns using advanced analytical methodologies.
Cross-Functional Collaboration: Partner closely with brand marketing, media, CRM, creative performance, product marketing, finance, trading, and analytics teams to align campaign performance metrics with acquisition, conversion, and player engagement KPIs.
Strategic Insights Development: Translate historical performance data into actionable insights that shape future campaign strategy, budgeting decisions, and channel mix optimizations.
Marketing Forecasting & Planning: Collaborate on pre-campaign forecasting and post-campaign reviews, leveraging predictive analytics and modeling techniques to anticipate campaign outcomes.
Performance Storytelling: Create and deliver high-impact dashboards and reporting using tools like Tableau and SQL that consolidate marketing performance into a clear, strategic narrative for leadership and stakeholders.
Integrated Measurement: Connect upper-funnel brand marketing results to downstream outcomes such as acquisition cost, incremental revenue, lifetime value, and trading impact.
Product Marketing Performance Reporting: Design reporting frameworks and dashboards that measure the impact of go-to-market product launches, feature adoption, customer engagement, and retention. Deliver actionable insights that inform feature-level growth strategies.

Proven experience in marketing analytics, preferably in the sports betting, iGaming, or digital entertainment industry.
Deep understanding of advanced statistical and analytical techniques such as Marketing Mix Modeling, Multi-Touch Attribution, Incrementality Testing, and Customer Lifetime Value analysis.
Strong SQL and Tableau skills with a high level of data fluency in Excel and familiarity with database querying and data transformation.
Experience working with large datasets and interpreting marketing, acquisition, and trading KPIs in a fast-paced, consumer-focused environment.
Ability to synthesize complex datasets into clear, compelling recommendations that support marketing strategy, budgeting, and forecasting.
Exposure to or involvement in marketing automation and real-time analytics tools and platforms is a plus.
A self-starting, curious mindset with exceptional attention to detail and a drive to understand the 'why' behind the numbers.
High comfort level in fast-paced, agile environments where priorities can evolve quickly.
Comfortable operating with ambiguity and making data-informed decisions under pressure.
Entrepreneurial spirit, collaborative mindset, and a deep desire to innovate and make an impact.

Competitive pay and benefits
Flexible vacation allowance
Startup culture backed by a secure, global brand

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