The Senior Data Analyst, E-Commerce will provide strategic insights and analysis focused on Babylist's e-commerce operations, merchandising, and pricing strategies. You will be responsible for building and maintaining critical reporting infrastructure, conducting deep-dive analyses and simulations on sales performance, margin optimization, and category growth opportunities. Reporting to the Senior Manager of Data Science, you will partner closely with merchandising, finance, e-commerce and registry teams to drive data-informed decisions that directly impact revenue growth and market positioning. This role offers a unique opportunity to shape our pricing strategy from the ground up and influence our assortment planning across good-better-best market segments.