Senior Cybersecurity Product Marketing Manager - Data Security Platform

Virtru • Washington, DC

190d • $160,000 - $195,000

About The Position

Virtru is a leading data protection provider backed by some of the foremost venture capital firms in Silicon Valley and the Mid-Atlantic region, including Iconiq Capital, Bessemer Venture Partners, Foundry Capital, and Tiger Global. Today, more than ever, data demands respect, and that’s why Virtru is committed to changing the rules for data privacy. At Virtru, we equip our customers to take granular control of their data—everywhere it’s shared—through end-to-end encryption for Google, Microsoft, and other data sharing platforms. Our market-leading portfolio of data encryption and privacy enhancing applications are remarkably easy to use, fast to implement, affordable for all, and built on the Trusted Data Format (TDF) open standard. At Virtru, our motto is "Respect the people. Respect the data." Respecting data to us means keeping it secure and protected at all times across its entire lifecycle. We firmly believe that when you respect data, you’re demonstrating respect for the people who own that data. Working at Virtru, you'll be inspired by colleagues who are passionate about the work they do. We are dedicated to creating an atmosphere that sparks creativity, connection, and professional growth while empowering each other to do our best work. We're building something special at Virtru. We hope you consider joining our team and helping us create a brighter future for data privacy.

Requirements

• 8+ years of product marketing leadership in enterprise-grade security or data protection solutions with demonstrated success in B2B/B2G markets.
• Proven ability to bridge complex security concepts for diverse audiences - from developers and security engineers to CISOs and business stakeholders.
• Strong understanding of enterprise security architecture, data protection models, zero trust principles, and regulatory compliance frameworks (CMMC, GDPR, FedRAMP, HIPAA, ITAR).
• Technical aptitude with experience developing API/developer-focused marketing strategies, content, and engagement programs.
• Successful execution of 8+ large-scale software product launches with comprehensive commercialization strategies.
• Demonstrated ability to create differentiated value propositions and messaging in competitive security markets.
• Experience building comprehensive technical sales tools, including white papers, battle cards, product demonstrations, and more.
• Outstanding communication capabilities across various formats (presentations, whitepapers, webinars, technical documentation).
• Strong orientation to data-driven decision-making with experience in pricing strategy and key SaaS metrics analysis.
• Experience monitoring security market trends and conducting comprehensive competitor analysis.

Nice To Haves

• Experience bringing security solutions to market in CIV/DOC-IC market segments, as well as commercial enterprise markets.
• Strong working knowledge of data security market and solutions, including zero trust; data discovery, classification, and tagging (DSPM), data loss prevention (DLP); identity management.
• Previous SaaS or on-premises platform product marketing experience.
• Strong working knowledge of Google Workspace, M365, Microsoft SharePoint, and similar collaboration apps in enterprise environments.
• International product marketing experience.

Responsibilities

• Create strategic insights into how we can impact potential customers.
• Collaborate with Product Management and Sales to develop targets, personas, and buyer insights for technical and business decision-makers across enterprise and government sectors.
• Develop product positioning and messaging that differentiates our data security solutions in the crowded cybersecurity landscape.
• Create tailored messaging that resonates with technical audiences, including developers, security engineers, and architects.
• Collaborate with key stakeholders to determine and monitor product pricing strategies that align with market expectations and value delivery.
• Serve as a critical liaison between Product, Sales, and Marketing to ensure seamless product strategy execution.
• Drive internal and external launch readiness efforts for product introduction.
• Develop strategies to drive adoption and engagement within technical communities, particularly for developer-focused offerings.
• Design and manage ongoing enablement initiatives that equip Sales and channel partners with up-to-date tools and messaging.
• Develop thought leadership content that establishes Virtru as an authority in data-centric security and zero-trust solutions.
• Oversee the monitoring and operational reporting of the competitive landscape, including SWOT, positioning, and pricing analysis of key competitors.

Benefits

• A Remote-First Approach.
• A Flexible PTO policy.
• $1,500 annual Learning & Development Stipend.
• Internal mobility options.
• Frequent company-sponsored Team Celebrations.
• Access to an Employee Assistance Program.
• Access to Headspace, a mental health app.
• A high degree of flexibility.
• Competitive compensation.
• Generous parental, medical, and bereavement policies.
• Uncapped commissions for Sales roles.
• 401K and stock options.
• Full medical, dental, and vision benefits.
• Annual Winter Hackathons and Summer “InnoVation Weeks”.
• New Hire Swag and IT Welcome boxes.
• Structured semi-annual 360° performance reviews.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees