Senior Customer Marketing Manager

About the position

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. The Customer Marketing Manager plays a critical role in driving customer engagement, retention, and revenue growth through integrated marketing and ABM (Account-Based Marketing) programs. This position can be performed from any of our US hubs (Chicago, San Francisco, NYC) and is a hybrid position that requires on-site work in the office up to 1 day per week.

Responsibilities

• Build and execute customer expansion campaigns aligned to sales leadership, establish clear goals, gain buy-in for marketing programs while identifying areas of opportunity and risk.
• Design and implement creative, engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle.
• Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact.
• Support the development, execution, and management of customer ABM programs.
• Work closely with sales, regional marketing, and other key stakeholders to optimize lead follow-up from campaigns and events.
• Partner with internal teams to develop case studies, reference customers, and targeted content.
• Collaborate with Product Marketing, Customer Success, and Customer Education to support major product launches and greater marketing initiatives.
• Identify and deliver on key moments that matter to our customers, including experiential events, gifting, and more.

Requirements

• 5+ years of experience in demand generation and/or ABM marketing within the B2B SaaS/technology sector.
• Proven track record of developing and executing marketing campaigns that contribute to pipeline and revenue growth.
• Strong project management skills with the ability to oversee multiple initiatives simultaneously.
• Experience collaborating with cross-functional teams, including brand, content, regional marketing, product marketing, sales, and revenue operations.
• Deep understanding of multi-channel marketing and buyer journey application.
• Proficiency in campaign reporting, analytics, and performance optimization.
• Strong communication skills, both written and verbal.
• Hands-on experience with martech and project management tools such as Salesforce, Looker, Hubspot, 6sense, Sendoso, and Asana.

Nice-to-haves

• Experience in customer advocacy and engagement strategies.
• A 'builder' mentality – excels at establishing processes and scaling marketing programs.
• Ability to work independently while effectively collaborating with global teams.
• Comfortable navigating ambiguity and shifting priorities in a fast-paced environment.

Benefits

• Employee Share Options Program.
• Programs, coaching, and budgets to help you thrive personally and professionally.
• Access to external providers for mental wellbeing and coaching support.
• Monthly Camper Life Allowance.
• Team budgets dedicated to team building activities and connection.
• Intentional quarterly wellbeing pauses.
• Extended year-end breaks.
• Excellent parental leave and in work support program available from day 1.
• 5 Social Impact Days a year.
• MacBooks for you to do your best & a work from home office budget.
• Medical insurance coverage for you and your family (Available for US & UK only).