Senior Customer Marketing Manager

Nerdio

About The Position

Nerdio is looking for a Senior Customer Marketing Manager to own the strategy and hands-on execution of our customer expansion marketing programs, with a primary focus on driving cross-sell and upsell revenue across our existing customer base. This is a senior individual contributor role built for a highly analytical, deeply operational marketer who thrives on building programs end-to-end — from identifying expansion opportunities in the data to launching targeted campaigns and tracking revenue impact. You will own your programs from brief to results, with the autonomy to prioritize and execute without needing layers of approval. You will serve as the primary marketing partner to Customer Success for expansion initiatives, and will collaborate closely with Sales, RevOps, Product Marketing, and Demand Gen to turn customer insights into scalable, repeatable revenue-driving plays. Actively leverage AI to improve speed, personalization, and program efficiency.

Requirements

7+ years of experience in B2B marketing, with significant experience in customer marketing, lifecycle marketing, account-based marketing, or expansion-focused roles
Proven track record of driving cross-sell and upsell pipeline and revenue in a SaaS or recurring-revenue business
Strong analytical and operational skillset; comfortable working directly in CRM, marketing automation, BI tools, and customer data platforms
Experience designing and executing account-based marketing programs for existing customer segments
Ability to operate as a senior IC, balancing strategic program planning with hands-on execution
Excellent written and verbal communication skills; comfortable presenting to and partnering with senior stakeholders
Experience managing program budgets and making data-driven investment decisions
Comfort with and willingness to use AI tools to maximize impact and efficiency.

Nice To Haves

Experience in a high-growth SaaS or cloud technology company
Familiarity with Microsoft Azure, AVD, Windows 365, or similar cloud infrastructure ecosystems
Experience working with or alongside a Customer Success function in a renewal/expansion motion
Background with intent platforms and customer data tools (e.g., 6sense, Gainsight, Totango, or similar)
Experience with HubSpot, Salesforce, and marketing analytics platforms

Responsibilities

Own the customer marketing strategy and roadmap focused on cross-sell and upsell growth across the customer lifecycle.
Build and maintain an account-based expansion framework aligned to customer segmentation, product adoption, firmographics, and growth potential.
Establish clear program priorities, success metrics, and execution plans in close partnership with Customer Success and Sales leadership.
Own customer marketing budget and make data-driven investment decisions to maximize expansion pipeline ROI.
Design, launch, and optimize targeted expansion campaigns for priority customer segments and strategic accounts.
Translate account plans and product expansion goals into actionable marketing plays — including lifecycle emails, digital touchpoints, event invitations, webinars, and direct outreach.
Activate existing marketing channels and assets (lifecycle, email, events, webinars, content, digital, product marketing, partner programs) to reach customers at the right moment.
Identify gaps in tooling, data, or assets and work cross-functionally to close them.
Actively leverage AI to personalize campaigns, accelerate content production, and improve program efficiency at scale.
Use customer data, product usage signals, intent data, and pipeline data to identify expansion opportunities and prioritize target accounts.
Define success metrics and build reporting frameworks to track expansion pipeline, revenue influence, engagement rates, and program ROI.
Develop dashboards and analysis that inform prioritization, optimization, and executive reporting.
Continuously test, iterate, and refine programs based on performance.
Serve as the primary marketing partner to Customer Success leadership for expansion (cross-sell and upsell) initiatives.
Collaborate with Sales, RevOps, Marketing Ops, Demand Gen, and Product Marketing to align messaging, targeting, and execution.
Provide expansion insights and campaign performance data to stakeholders and leadership on a regular cadence.