Senior Customer Marketing Manager

Fleetio

5d•Remote

About The Position

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation! More about our team and company: Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg Our careers page: https://www.fleetio.com/careers The Customer Marketing Team at Fleetio is expanding and has an opportunity for a Senior Customer Marketing Manager to join our team. In this role, you will lead the strategy and execution of programs that turn satisfied customers into active company advocates. This leader will build scalable Customer Marketing initiatives that elevate customer voices across marketing, sales, product, and brand channels. This role sits within Customer Marketing and will partner closely with Customer Success, Sales, Product Marketing, and Corporate Marketing to identify, nurture, and activate customer champions. Who you are The ideal candidate is a strategic builder who understands how to transform customer enthusiasm into measurable business impact. They also combine strategic thinking with strong program execution and relationship-building skills to create meaningful customer stories and Customer Marketing experiences that drive growth. They are passionate about customer storytelling and know how to identify the right advocates, build strong relationships, and activate them across multiple channels—from case studies and references to events, advisory boards, and community engagement. This person is both programmatic and relational: comfortable designing scalable programs while also engaging directly with customers to build trust and excitement around participation. They bring a strong understanding of the customer lifecycle and know how Customer Marketing programs support pipeline generation, brand credibility, product adoption, and retention. Most importantly, they are highly collaborative and know how to work cross-functionally to align internal teams around the power of the customer voice. Your impact Build and scale a formal Customer Marketing program that supports marketing, sales, and product initiatives. Increase the volume and quality of customer proof points, including case studies, testimonials, reviews, and references. Develop a structured pipeline of customer champions who actively promote the brand. Support revenue growth by enabling sales with customer references and proof stories. Elevate the company’s brand credibility through authentic customer storytelling and thought leadership. Strengthen relationships with strategic customers through recognition and engagement opportunities, including a Customer Advisory Board. Expand participation in events, webinars, advisory boards, and speaking opportunities. Partner with Product Marketing to showcase customer outcomes and success narratives. Improve the company's presence on review platforms and peer communities. Create measurable programs that tie Marketing activities to pipeline influence and customer retention.

Requirements

7–9+ years of experience in customer marketing, lifecycle marketing, or related roles.
Proven success building or scaling Customer Marketing or reference programs.
Strong track record developing customer stories, case studies, and testimonials.
Experience partnering with sales teams to support customer references.
Demonstrated ability to build executive-level customer relationships.
Strong cross-functional collaboration skills across marketing, product, and customer success.
Experience managing customer speakers, advisory boards, or events.
Ability to translate customer success into compelling narratives that support revenue growth.
Strong project management and program development skills.

Nice To Haves

Experience with Customer Marketing platforms, CRM systems, and marketing automation tools is a plus.

Responsibilities

Build and scale a formal Customer Marketing program that supports marketing, sales, and product initiatives.
Increase the volume and quality of customer proof points, including case studies, testimonials, reviews, and references.
Develop a structured pipeline of customer champions who actively promote the brand.
Support revenue growth by enabling sales with customer references and proof stories.
Elevate the company’s brand credibility through authentic customer storytelling and thought leadership.
Strengthen relationships with strategic customers through recognition and engagement opportunities, including a Customer Advisory Board.
Expand participation in events, webinars, advisory boards, and speaking opportunities.
Partner with Product Marketing to showcase customer outcomes and success narratives.
Improve the company's presence on review platforms and peer communities.
Create measurable programs that tie Marketing activities to pipeline influence and customer retention.

Benefits

Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012 #LI-REMOTE