Senior Customer Marketing Manager

About the position

The Customer Marketing Manager plays a critical role in driving customer engagement, retention, and revenue growth through integrated marketing and ABM (Account-Based Marketing) programs. Working cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales, you will develop an understanding of customer data and execute strategic marketing plans to generate expansion opportunities.

Responsibilities

• Build and execute customer expansion campaigns aligned to sales leadership, establish clear goals, gain buy-in for marketing programs while identifying areas of opportunity and risk
• Design and implement creative, engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle
• Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact
• Support the development, execution, and management of customer ABM programs
• Work closely with sales, regional marketing, and other key stakeholders to optimize lead follow-up from campaigns and events
• Partner with internal teams to develop case studies, reference customers, and targeted content
• Collaborate with Product Marketing, Customer Success, and Customer Education to support major product launches and greater marketing initiatives
• Identify and deliver on key moments that matter to our customers, including experiential events, gifting, and more

Requirements

• 5+ years of experience in demand generation and/or ABM marketing within the B2B SaaS/technology sector
• Proven track record of developing and executing marketing campaigns that contribute to pipeline and revenue growth
• Strong project management skills with the ability to oversee multiple initiatives simultaneously
• Experience collaborating with cross-functional teams, including brand, content, regional marketing, product marketing, sales, and revenue operations
• Deep understanding of multi-channel marketing and buyer journey application
• Proficiency in campaign reporting, analytics, and performance optimization
• Strong communication skills, both written and verbal
• Hands-on experience with martech and project management tools such as Salesforce, Looker, Hubspot, 6sense, Sendoso, and Asana

Nice-to-haves

• Experience in customer advocacy and engagement strategies
• A 'builder' mentality – excels at establishing processes and scaling marketing programs
• Ability to work independently while effectively collaborating with global teams
• Comfortable navigating ambiguity and shifting priorities in a fast-paced environment

Benefits

• Employee Share Options Program
• Programs, coaching, and budgets to help you thrive personally and professionally
• Access to external providers for mental wellbeing and coaching support
• Monthly Camper Life Allowance
• Team budgets dedicated to team building activities and connection
• Intentional quarterly wellbeing pauses
• Extended year-end breaks
• Excellent parental leave and in work support program available from day 1
• 5 Social Impact Days a year
• MacBooks for you to do your best & a work from home office budget
• Medical insurance coverage for you and your family (Available for US & UK only)