Senior Customer Marketing Lead - REMOTE

Jobgether • New York, NY

4d • Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Customer Marketing Manager - REMOTE. In this crucial role, you will spearhead our customer marketing strategy focused on enhancing growth throughout the post-sale lifecycle. By designing and executing targeted programs, you will contribute to increasing customer engagement and product adoption, all while working closely with various teams such as Sales and Customer Success. This high-impact position demands creativity and analytical skills to drive measurable results in customer retention and revenue growth.

Requirements

• 5–8 years of experience in B2B SaaS marketing focused on customer marketing.
• Proven success in driving revenue-impacting expansion programs.
• Experience partnering with Sales and Customer Success teams.
• Strong proficiency in behavioral and intent-based targeting.
• Hands-on experience executing integrated multi-channel campaigns.
• Familiarity with Salesforce, Marketo, and customer intelligence platforms.
• Analytical mindset with a focus on experimentation and measurable outcomes.

Responsibilities

• Design and execute segmented expansion campaigns targeting upsell and cross-sell opportunities.
• Partner with Sales and Customer Success to prioritize and develop coordinated expansion plays.
• Collaborate with Product Marketing to enhance bundling strategies and value propositions.
• Drive measurable expansion pipeline from marketing-sourced and influenced programs.
• Architect personalized lifecycle programs using behavioral triggers and customer milestones.
• Execute multi-channel campaigns across email, digital, and in-product messaging.
• Align messaging across customer onboarding, adoption, renewal, and expansion stages.
• Establish scalable journey frameworks balancing automation and personalization.
• Identify and respond to risk signals for customer success.
• Develop targeted interventions for retention and recurring revenue protection.
• Define and track KPIs for customer marketing programs.
• Partner with Marketing Operations for accurate reporting within Salesforce and Marketo.
• Implement a test-and-learn framework to optimize programs continuously.
• Manage customer reviews across third-party platforms.
• Pilot AI-driven approaches for personalization and campaign optimization.
• Introduce innovations to increase efficiency and customer engagement.

Benefits

• Generous time off programs.
• Medical/dental coverage and retirement plans.
• Parental leave for all family types.
• Job shadowing and coaching opportunities.
• Tuition reimbursement for continued education.
• Remote-first and flexible work schedule.
• Monthly stipend for home office improvements.
• Corporate wellness and mental health care programs.
• Summer Fridays with reduced hours.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed