Senior Customer Lifecycle Manager

Givebutter

2d•Remote

About The Position

Givebutter is hiring a Senior Customer Lifecycle Manager who can implement programs and run campaigns that encourage users to access the Givebutter tools that help their nonprofit grow—reporting to the Customer Marketing Manager and collaborating across functions: Marketing, Product, Finance, Sales, Customer Success, and more. You’ll co-create strategy in partnership with the Customer Marketing Team to increase Givebutter adoption and retention, new-feature adoption, and online review generation and management, including owning the execution of projects that drive these key metrics, and building reporting that communicates the outcomes. You’ll inherit processes that are successful today, with the opportunity to continue improving them as Givebutter scales and increases its goals. We want to hear from people who… View things from the customer’s perspective. You have an empathy-first outlook when it comes to marketing and lifecycle work, putting yourself in the users’ shoes, then confirming hypotheses with data and testing. Understand how small changes supercharge growth. This role offers a unique opportunity to contribute to the business's overall growth by testing and refining key points of the customer journey. Can zoom in… and out! Understanding the customer journey as a whole, while also being able to identify key steps within that journey, will yield success. Fails fast and learns faster. Givebutter lets you test quickly, learn from those tests, and fold the results into the customer journey. We take pride in failing, because it points us towards success. Collaborate instinctively. You’re ready to work with teams across the organization like Sales, Content Marketing, Customer Success, Paid Marketing, Product, and more to bring the perfect customer journey to our users.

Requirements

5+ years of hands-on experience with customer lifecycle motions in the SaaS space
Strong understanding of customer marketing and experience strategy that enables you to create, test, report, and test again.
Experience with HubSpot Marketing Hub and Intercom.
Understanding of the implementation of AI tools to personalize the customer journey.
Experience with review sites like G2, Capterra, and TrustPilot.

Responsibilities

Identify and launch changes to the customer journey via email, in-app notifications, text messaging, and more to increase Givebutter adoption, usage, and retention.
Work alongside Product Marketing to launch campaigns that introduce new features to customers that drive adoption and usage.
Manage review sites like G2, Capterra, and TrustPilot to generate reviews and increase Givebutter’s brand sentiment and reputation.
Generate success stories through outreach to successful users that signal positive sentiment, working with the Content Marketing team to bring those stories to life.
Own reporting for your key areas of the customer journey, building dashboards and reports that clearly communicate achievements and room for improvement.
Stay ahead of key metrics to inform the business of changes in conversion and adoption rates.

Benefits

Remote Work: Work remotely from one of our 10 hubs (Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville).
Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.
Dependent Care Coverage: We offer coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for all eligible dependents.
Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.
401k: We offer a 3% 401k match for all eligible employee's.
Vacation and Holidays: Givebutter offers a Flexible PTO policy with uncapped vacation days and company-recognized holidays.
Wellness Week: Givebutter closes for one week each summer to prioritize rest and recharge for the entire team.
Parental Leave: We offer 12 weeks of paid leave for all parents and comprehensive leave planning management through Aidora.
Family Care Support: Access a company-paid UrbanSitter membership plus care credits to book trusted, background-checked caregivers for childcare, senior care, pet care, and household support when you need it most.
Home Office Stipend: Upgrade your home office with company-sponsored expenses, including high-quality laptops, monitors, and modern technology.
Coworking Stipend: Enjoy a monthly stipend that gives you the freedom to work from coworking spaces or cafés whenever you need connection, community, or a change of scenery.
Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.
Professional Development: We offer learning and development reimbursement opportunities.
Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.