Senior CRO Manager

Unique Vacations•Miami, FL

About The Position

As our Senior Conversion Rate Optimization (CRO) Manager, you will join our Digital Marketing leadership team and play a pivotal role in optimizing the entire digital booking experience across our web platforms. Your expertise will help transform insights into actionable strategies, ensuring measurable improvements across booking funnels and lead-generation experiences for the Sandals & Beaches all-inclusive resort brands. This role demands strategic thinking, strong leadership, and deep knowledge of UX, analytics, and experimentation frameworks. You will be responsible for leading the analysis of user behavior, identifying friction points, developing high-impact hypotheses, and managing a robust A/B and multivariate testing roadmap. Using a sophisticated mix of quantitative data and qualitative insights, you will direct the transformation of digital traffic into meaningful action, fostering a culture of experimentation and continuous improvement across the organization. You must be self-motivated, believe in self-study to build new skills, customer-focused, analytical, and literate in experimentation and UX thinking. Our team works as a bridging point across departments, so it is critical that you are comfortable working at the intersection of technology, content, and design.

Requirements

Proven ability to mature and scale a CRO program within our organization.
Experience with analytics tools that cover heat mapping, user journeys and user behavioral data, user session recordings, and A/B test analytics. o Web Analytics Tools such as: Google Analytics 4, Content square, Hotjar, Looker Studio, o A/B Testing tools such as: AB Tasty, Optimizely, VWO, or something similar.
Expertise with design tools like Adobe, Figma etc.
Experience supporting the design, setup and launch of A/B tests.
Understanding UX/UI principles, behavioral psychology, cognitive biases, and responsive design, applying them strategically to the user journey.
Working knowledge of HTML/CSS/JavaScript, with the ability to effectively communicate technical requirements to front-end development teams.
Strong organizational, communication, and stakeholder management skills.
Familiarity with SEO fundamentals and how CRO amplifies broader acquisition strategies.
Comfortable presenting to executive leadership and supporting cross-functional teams.
Bachelor's degree in marketing, Business, UX Design, Digital Media, or related field.
5+ years in CRO, UX research, growth marketing, or digital experimentation roles with a proven record of driving significant, measurable revenue growth.
Experience optimizing booking funnels, e-commerce, and travel/hospitality websites.
Demonstrated experience in leading and mentoring teams, fostering a culture of data-driven decision-making and continuous improvement

Nice To Haves

Knowledge of personalization platforms and dynamic content tools.
Understanding of SEO and its intersection with CRO.

Responsibilities

Develop the long-term CRO strategy, ensuring full alignment with overarching company goals and key performance indicators where we optimize key touch points across our booking funnels and lead-gen experiences.
Lead the translation of complex customer behavior insights into a prioritized roadmap of high-impact A/B and multivariate tests.
Drive the execution of all optimization initiatives, ensuring a seamless user experience and measurable improvements in conversion funnels.
Oversee the entire conversion funnel optimization process, from initial lead generation to final booking and retention stages.
Direct in-depth analysis of user journeys and behavioral data using advanced web analytics tools (e.g., Google Analytics 4, Contentsquare, Hotjar, Looker Studio) to uncover friction points and user experience improvement opportunities.
Work on user research efforts, including designing and analyzing customer surveys, interviews, and usability tests to understand user behavior on a deeper, more strategic level.
Stay ahead of industry trends, conduct ongoing market research, and analyze competitor strategies to identify emerging opportunities and maintain a competitive advantage.
Stay informed about the latest developments, technologies, and best practices in performance marketing and digital advertising to leverage emerging opportunities.
Manage and champion the A/B testing roadmap, overseeing the documentation, design, development, launch, monitoring, and analysis of experiments.
Guide efforts to reduce user friction and boost engagement across all digital touchpoints by evaluating and optimizing landing pages, forms, and calls-to-action.
Serve as the primary liaison and lead for cross-functional collaboration with UX/UI designers, developers, content strategists, and marketing teams to ensure timely implementation of test variants.
Supporting the coordination between teams is critical, ensuring that our optimization initiatives are launched efficiently and accurately.
Communicating and collaborating with CRO agency partners.
Own the reporting process, creating and presenting clear, actionable reports that summarize experiment results, performance insights, and strategic recommendations to executive stakeholders.
Establish and maintain rigorous documentation standards for the test backlog, results of library, and key learnings to continuously refine the company's experimentation strategy and institutional knowledge.

Benefits

Health
Dental
Vision
Employer paid life insurance, STD, and LTD
Sick days
Vacation days
9 Holidays
Tuition assistance
Parental leave
401K plan with a company match
After 6 months of continuous employment, you may visit the resorts we represent at a discounted rate.