LUXURY BRAND PARTNERS L-posted 3 months ago
Full-time • Senior
La Junta, CO
51-100 employees

We are seeking a dedicated and talented Senior Customer Retention Management (CRM) Manager to join our team. In this role, you will lead our customer retention efforts across email, SMS, and loyalty channels. This highly visible role will take ownership of the customer journey from awareness through retention, developing performance-driven campaigns and implementing best-in-class lifecycle strategies to grow and nurture our DTC customer base. You will also drive the strategic evolution of ONE/SIZE’s CRM and loyalty programs—owning the full customer lifecycle from onboarding to retention. You’ll translate data into action, build impactful journeys, and create thoughtful campaigns that deepen our relationship with every community member, ensuring our customers feel seen, celebrated, and connected to the brand at every touchpoint. The ideal candidate is both creatively curious and data-obsessed—someone who thrives on ideating, testing, analyzing, and optimizing campaigns in a fast-paced, ever-evolving digital environment. As a member of the Digital & Ecommerce team, you will collaborate with all teams cross-functionally and report directly to the VP of Digital & Ecommerce.

  • Lead the development and execution of a multi-channel CRM strategy to drive retention, increase customer lifetime value, and elevate brand loyalty across Email, SMS, and loyalty program communications
  • Own the CRM calendar, ensuring campaign and content alignment with brand priorities, launches, promotions, and storytelling moments
  • Manage campaign planning from end to end—briefing, segmentation, content planning, testing, deployment, and post-campaign analysis
  • Design and execute A/B and multivariate testing strategies to continuously optimize for conversion and engagement
  • Deliver robust performance reports with actionable insights and recommendations that influence future strategies
  • Partner with tech and product teams to integrate tools and solutions that enhance the CRM program (e.g., personalization, predictive modeling, loyalty)
  • Collaborate cross-functionally with Creative, Social, Paid Media, and Brand to bring a cohesive message across the full marketing funnel
  • Stay ahead of CRM trends, platform updates, and competitive benchmarks to inform best-in-class tactics
  • 6+ years of CRM, lifecycle marketing, or customer retention experience, ideally in the beauty, fashion, or DTC e-commerce space
  • Proven ability to lead and scale CRM programs with measurable business impact
  • Advanced knowledge of customer segmentation, predictive analytics, and performance tracking tools
  • Hands-on experience with ESPs (Klaviyo, Salesforce, Iterable, etc.) and CRM tools, with ability to build or QA logic-based customer journeys
  • Experience in managing and optimizing loyalty programs a plus
  • Data-driven mindset with strong analytical, reporting, and project management skills
  • High attention to detail with the ability to juggle multiple projects, stakeholders, and timelines
  • Excellent communicator and collaborative partner with a strong sense of ownership
  • Passion for beauty, creativity, and brand storytelling
  • Comfortable working in a high-growth, fast-paced environment with shifting priorities
  • Positive attitude and team-player spirit
  • Comprehensive health, dental, and vision insurance along with additional ancillary benefits
  • Flexible spending and health savings accounts (FSA/HSA)
  • Employer paid life insurance coverage with optional supplemental life insurance available
  • Employer paid long-term and short-term disability
  • Access to Employee Assistance Program (EAP)
  • Starting with 10 vacation days, 4 fixed personal days and 5 sick days
  • Twelve paid holidays
  • Paid parental leave
  • Summer Fridays between Memorial Day & Labor Day
  • Compensation commensurate with industry standards and your qualifications
  • 401(k) with company match
  • Monthly technology allowance
  • Eligible for annual discretionary bonus
  • Quarterly sample boxes featuring our brands products
  • Employee referral program with rewards
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