Senior CRM & Data Program Manager (Temp), Blizzard | Irvine, CA

Blizzard Entertainment • Irvine, CA

5d • $39 - $72

About The Position

This is a temporary role dedicated to supporting Blizzard’s Global Growth Marketing team with critical CRM and lifecycle operations. During this assignment, you will manage end-to-end CRM campaign workflows, and drive lifecycle project execution to ensure timely and accurate delivery across franchises. You will also coordinate Martech vendor operations and integrations, while identifying automation opportunities and process improvements to optimize CRM and data quality. Responsibilities This position focuses on immediate operational priorities across CRM campaigns, inclusive of facilitating copy and legal reviews, localization, lifecycle projects, and Martech integrations. You will collaborate with cross-functional teams, maintain calendars and processes, and drive timely delivery of localized assets. The role requires strong organizational skills, proactive communication, and technical fluency in CRM platforms and integrations. Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Requirements

• Minimum 8 years of experience in CRM, data operations, or marketing program management.
• Bachelor’s degree in marketing, business, or related field (or equivalent experience).
• Proven ability to manage multiple initiatives and deadlines in a fast-paced environment.
• Strong communication skills with experience bridging technical and non-technical teams.
• Proficiency with project management tools (Wrike, Jira, Confluence).
• Familiarity with CRM platforms and data workflows (Braze, GCP, HighTouch).

Nice To Haves

• Experience with SQL or data query tools.
• Knowledge of data governance and privacy compliance.
• PMP or similar project management certification.
• Industry experience in gaming, e-commerce, or subscription services.
• Passion for Blizzard games and IPs.

Responsibilities

• Manage end-to-end CRM campaign workflows to ensure timely and accurate delivery across all franchises.
• Define clear requirements, timelines and documentation for CRM and lifecycle initiatives to enable efficient delivery and stakeholder alignment.
• Maintain and publish CRM campaign calendars and provide weekly status reports to stakeholders for visibility into upcoming deliverables.
• Coordinate localization schedules and submissions with LOC teams to ensure timely delivery, accuracy, and quality of localized assets.
• Drive lifecycle project execution by partnering with stakeholders to deliver business-priority initiatives on time and within budget.
• Serve as point of contact for Martech vendors by managing contract documentation, renewals, and information security reviews for platforms like Braze, AppsFlyer, and HighTouch.
• Partner on Martech integrations by implementing Braze across CRM channels, documenting requirements, and ensuring QA validation and data integrity.
• Create and update process guides, workflows, and governance materials to support compliance and operational efficiency.
• Recommend workflow optimizations and identify automation opportunities to enhance CRM program performance and scalability.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees