Expedia-posted 29 days ago
Full-time • Mid Level
Austin, TX
Administrative and Support Services

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us. Senior CRM Brand Lead Manager We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise. Do you love travel and connecting with customers through engaging communications? Expedia Group is seeking a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. As Senior CRM Brand Lead Manager, you will be responsible for driving key business KPIs through effective CRM marketing across email, push notifications, in-product placements, and landing pages for specific segments and campaign objectives. You will also play a cross-TEaL role in developing and executing brand-specific versions and actions for Vrbo.

  • Partner closely with Marketing Brand Owners and Brand teams to determine TEaL needs that support emerging and planned strategies aligned with unique brand positioning
  • Aggregate and prioritize actions, integrating them into TEaL work planning to ensure alignment across segment marketing teams
  • Lead strategic planning, business casing, and optimal delivery of weekly and targeted global campaigns for specific traveler segments and objectives
  • Deliver against key business objectives including acquisition, engagement, and retention through CRM programs and campaigns
  • Provide CRM and database marketing subject matter expertise and thought leadership to TEaL and broader segment marketing teams, including SVP-level stakeholders
  • Collaborate with Analytics and Data Science teams to leverage actionable insights and develop innovative campaigns that drive performance
  • Represent TEaL in cross-functional initiatives, advising on loyalty program communications and offer strategies across current and future capabilities
  • Bachelor's degree in Marketing, Business, Economics, or related field-or equivalent professional experience
  • 6+ years of CRM experience, ideally in e-commerce or online marketing
  • Proven ability to collaborate and influence across Marketing, Analytics, Martech, Creative, and Finance teams
  • Strong leadership skills with experience managing and growing direct reports
  • Detail-oriented with a track record of managing complex, time-sensitive projects
  • Proficient in MS Office; experience with Jira, Tableau, Salesforce Marketing Cloud, or similar tools is a plus
  • We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
  • Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
  • To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
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