Senior Creative Director

Roi Revolution Inc•Raleigh, NC

1d•Onsite

About The Position

As Senior Creative Director, you’ll own the creative strategy behind turning cold B2B paid ad (initially Meta) traffic into qualified sales-ready leads that close. Your primary focus will be on the development and execution of video creative, complete with clear and compelling messaging, and innovative offers that drive new client acquisition. What will you do? Take full ownership of the creative growth initiative, driving high-quality new client acquisition and delivering measurable results Craft conversion-focused copy, using fresh angles and hooks to engage and convert cold B2B audiences Lead paid social strategy with a focus on Meta, creating "stop-the-scroll" campaigns that consistently deliver qualified B2B leads Translate complex offerings into clear, compelling value propositions tailored to specific B2B pain points and decision-makers Direct the production of high-impact video and static creative assets while establishing A/B testing frameworks to identify and scale winning combinations Define, track, and report on KPIs, continuously optimizing performance through analysis of metrics and rapid implementation of insights Provide strong leadership, establishing efficient workflows and fostering a culture of experimentation and data-driven decision making Meet regularly with direct reports using our performance management framework and tools to support growth, accountability and professional development Utilize your strong project management skills to prioritize resources effectively and meet deadlines Collaborate closely with our client services and sales teams to ensure creative strategies clearly articulate offers and highlight the most compelling value propositions Proactively monitor and adapt to platform changes and industry trends, ensuring our creative approach remains innovative and effective

Requirements

10+ years of experience in creative direction and copywriting, with a strong emphasis on direct response and performance marketing
5+ years of B2B experience in a similar role
3+ years of experience directly leading a team
Proven ability to convert cold traffic into high-quality meetings with strong close rates
Demonstrated track record of developing offers that drive measurable business growth
Exceptional copywriting skills, with the ability to craft messaging that addresses prospect pain points
Deep understanding of marketing and lead generation strategies
Experience owning rapid testing, optimization, and creative iteration frameworks
Excellent communication skills; adept at translating complex ideas into effective creative strategies
Committed to ROI’s core values and contributing to a collaborative team environment

Responsibilities

Take full ownership of the creative growth initiative, driving high-quality new client acquisition and delivering measurable results
Craft conversion-focused copy, using fresh angles and hooks to engage and convert cold B2B audiences
Lead paid social strategy with a focus on Meta, creating "stop-the-scroll" campaigns that consistently deliver qualified B2B leads
Translate complex offerings into clear, compelling value propositions tailored to specific B2B pain points and decision-makers
Direct the production of high-impact video and static creative assets while establishing A/B testing frameworks to identify and scale winning combinations
Define, track, and report on KPIs, continuously optimizing performance through analysis of metrics and rapid implementation of insights
Provide strong leadership, establishing efficient workflows and fostering a culture of experimentation and data-driven decision making
Meet regularly with direct reports using our performance management framework and tools to support growth, accountability and professional development
Utilize your strong project management skills to prioritize resources effectively and meet deadlines
Collaborate closely with our client services and sales teams to ensure creative strategies clearly articulate offers and highlight the most compelling value propositions
Proactively monitor and adapt to platform changes and industry trends, ensuring our creative approach remains innovative and effective

Benefits

Thoughtfully designed workspace for collaboration, deep work, and downtime
20 days of PTO with incremental increases as your ROI career progresses
10 paid holidays
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
Paid disability and life insurance
Monthly education bonus
Training and mentorship programs designed for personal and professional growth
Team lunches twice per quarter
Quarterly team builders
Fully stocked kitchen and catered weekly lunch
Eco-friendly office with onsite gym and game room